Ben

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  • What Do You Need to Start a Feathr Campaign?

    Before launching a campaign in Feathr, it's important to answer the who, what, when, where, why, and how of your marketing strategy. This guide will help ensure you’re set up for success and have e...

  • Best Practices for Managing your Audience Data

    Managing your audience data effectively is essential for maximizing the impact of your Feathr campaigns. Proper data management ensures successful outreach, accurate reporting, and streamlined proc...

  • Pixl Group Builder Best Practices

    Pixl Group Builder is a feature currently in Beta.While the filters that Feathr Intelligence generates are usually what you want, there is the potential for it to produce a somewhat different targe...

  • What is the Pixl Group Builder?

    Pixl Group Builder OverviewFeathr's Pixl Group Builder takes the difficulty out of building the perfect group by intelligently filtering your audience to create your ideal Group. It is a key featur...

  • How to Publish a Pixl Plus Campaign

    Pixl Plus is an ad campaign type in Feathr that allows you to choose a campaign objective and have your target audience catered to your needs—offering demographic-based 3rd-party audiences or targe...

  • About Pixl Plus Audiences

    Audience OverviewA Feathr Pixl Plus campaign combines the strengths of retargeting and email-based audience matching to help you reach more of your audience across the web. Additionally, depending ...

  • What is a Pixl Plus Ad Campaign?

    OverviewPixl Plus is a comprehensive ad campaign type that offers both 3rd-party and 1st-party audience targeting, as well as fine control over the demographics, interests, and geographic location ...

  • Why did Conversion Data in my Reports Change?

    Feathr has made some minor adjustments to more accurately represent conversion in reports. It is possible that these adjustments could affect the number of conversions and conversion values found i...

  • Why is my Ad Campaign not Serving Impressions?

    This is one of our most commonly asked questions. This issue can often be solved by making some simple adjustments to the settings of your existing campaign. Most fixes to this problem require you ...

  • What is Email Mapping?

    Email Mapping campaigns are digital ad campaigns that will display your ads to your email list as they browse the web. A typical email list is only used to send emails, but with Email Mapping you h...