Feathr has made some minor adjustments to more accurately represent conversion in reports. It is possible that these adjustments could affect the number of conversions and conversion values found in your reports, as well as where you may find the conversion data in your reports.
The following are a list of changes and how they may affect your reports.
Project reports no longer display Flight goal conversion data.
Project reports now display total conversions and conversion value produced by all Campaigns within the Project, regardless of their status within a Flight. To find conversion data related to a Flight goal, navigate directly to the specific Flight report.Campaigns, flights, and projects with multiple goals now export reporting data more accurately.
Prior to this adjustment, Feathr's in app reported conversions could be inconsistent with the exported report's conversion data. Now, in app and exported reporting data has been reconciled. All in app conversion reporting remains unaffected, but exported reports may have been updated. Again, this change only affects exported report data.Individual conversion records on a report's Conversions table now display their Value in line with the selected attribution model. The total value of your conversions in the report remains unchanged. The Values assigned to any individual conversion now properly display the amount as it is calculated by the selected attribution model. This mostly affects the Value reporting for campaigns that share credit for conversions.