How to Publish a Pixl Plus Campaign

Table of Contents

• Overview
• 1. Choose Your Project
• 2. Choose Your Campaign Type
• 3. Name Your Campaign
• 4. Select Your Campaign Objective
• 5. Choose Your Channels
• 6. Choose Your Target Audience
• 7. Add Filters
• 8. Add Creatives
• 9. Set Your Budget
• 10. Set Up Conversion Tracking (Optional)
• 11. Publish Your Campaign

Overview

Pixl Plus is Feathr's unified ad campaign type. Instead of choosing between separate campaign types for retargeting, email mapping, lookalike, and affinity audiences, Pixl Plus has you select a campaign objective early on, then builds the rest of the wizard around it — targeting, channels, and audience options all adjust based on the objective you pick.

Pixl Plus campaigns can run on Display advertising, Meta Advertising (Facebook & Instagram), or both from a single workflow.

Note: Third-party audience targeting in Pixl Plus — and the "Build Reach & Awareness" objective described below — isn't available to Feathr Lite license holders. Lite accounts can still use Pixl Plus for first-party targeting (Deepen Engagement and Drive Conversions).

Step 1: Choose Your Project

Click into the Project where you want to run the campaign.

Step 2: Choose Your Campaign Type

Click +Create in the top right. Optionally choose or create a Flight to organize the campaign into a funnel, then select the Pixl Plus icon.

Step 3: Name Your Campaign

Feathr will immediately prompt you to name your campaign. Choose something descriptive so it's easy to find later (for example, "Email List & Website Visitors — Fall Donation Drive").

Step 4: Select Your Campaign Objective

Next, select a campaign objective. This choice determines which audience-building tools and creative guidance you'll see in the rest of the wizard, so it's worth choosing carefully before moving on.

• Build Reach & Awareness is a top-of-funnel objective. Because it targets people outside your existing Community Database, it relies on third-party demographic and interest data rather than your own contacts or website visitors.
• Deepen Engagement and Drive Conversions are both built on your first-party data — the difference is optimization focus. Deepen Engagement prioritizes breadth of engagement and clicks; Drive Conversions targets the people, placements, and creatives most likely to convert against your campaign goal(s).
• Deepen Engagement and Drive Conversions campaigns require you to set at least one conversion goal before you can publish (see Step 10). Build Reach & Awareness campaigns don't require a goal.

Note: If you change your objective after you've started building out the rest of the campaign, Feathr will warn you that switching objectives resets your targeting progress. Pick the objective that matches your goal before configuring audience and creative details.

For a broader comparison of Feathr's ad campaign types, see Feathr Ads Campaign Types Explained.

Step 5: Choose Your Channels

Select your channel(s):

• Display advertising — Feathr's programmatic display network. Enabled by default.
• Meta Advertising — Facebook and Instagram. Toggle this on independently; it can be combined with Display or used on its own.

We recommend selecting both channels for maximum reach. A few things to know about Meta:

• You'll need an active Meta integration to run Meta Advertising. If you haven't connected one yet, Feathr will prompt you to complete setup — see How to Integrate Meta with Feathr.
• Channel selection can be changed any time before your campaign launches, but is locked once the campaign is active.
• Meta Advertising is available to Essential and Advanced licenses; Lite accounts will see it as a locked, upgrade-gated option.

Step 6: Choose Your Target Audience

Your audience options here depend entirely on the objective you selected in Step 4.

If you selected Build Reach & Awareness

You'll build a net-new, third-party audience instead of picking from your existing contacts:

• Choose demographic and interest-based filters — location, age, and curated interest/affinity categories — to define who you want to reach.
• Use the audience-size slider to control how much of the eligible audience to target, from 10% up to 100%.
• Feathr shows a real-time audience size estimate as you adjust your criteria, along with guidance if your targeting is too narrow or too broad. A range of roughly 100,000–5,000,000 people is generally the sweet spot.
• If you selected both Display and Meta in Step 5, your interest selections apply to both channels at once — they map to Trade Desk affinity categories for Display and to Meta's own targeting parameters simultaneously, so there's no need to configure them separately.

If you selected Deepen Engagement or Drive Conversions

You'll target first-party Groups from your Community Database — the custom collections of tracked website visitors and imported or synced email contacts you've already built:

• Select one or more Groups. Click + Add Target to target multiple Groups in the same campaign.
• If a selected Group (or your combined selected Groups) reaches 5,000 or more reachable people, you can also turn on lookalike audience expansion to reach new people who share characteristics with that audience. Adjust the lookalike audience size anywhere from 10,000 to 10,000,000 people, and choose — per creative — whether it targets your seed Group, the lookalike audience, or both.
• Lookalike expansion is available on Essential and Advanced licenses; Lite accounts won't see this option.

Not sure how Groups work? See How to Build a Group.

Step 7: Add Filters

Available for Deepen Engagement and Drive Conversions objectives only. Narrow your selected Group(s) further using location, age, and interest filters. Keep in mind that adding filters reduces your audience size — if your filtered audience gets too small, consider using lookalike expansion (Step 6) to widen your reach back out.

Step 8: Add Creatives

Set your destination URL and, optionally, add alt-text for accessibility. Upload new creatives or duplicate existing ones from your Feathr creative library.

If you're running Meta Advertising alongside Display, keep in mind each channel has its own creative specs and recommended aspect ratios — Feathr will validate your uploads against the right spec for each selected channel. See Ad Creative Specifications for details.

Step 9: Set Your Budget

Set your campaign dates and budget. Feathr provides automated budget recommendations, which are especially helpful if this is your first campaign. You can adjust your budget after launch if needed.

Step 10: Set Up Conversion Tracking (Optional)

If you selected Deepen Engagement or Drive Conversions in Step 4, you'll need to set at least one conversion goal before you can publish. If you selected Build Reach & Awareness, this step is optional — awareness campaigns don't require a goal.

If you're new to Feathr, it's fine to rely on native campaign reporting at first and revisit conversion tracking once you're more familiar with the platform.

Step 11: Publish Your Campaign

Review your settings, then publish. Campaigns can launch as early as the next day.

Recommendations:

• Import your email lists into your Community Database before you start building a Pixl Plus campaign for Deepen Engagement or Drive Conversions — you'll need Groups in place to select as your audience.
• Only import contact lists you have permission to reach out to.
• Use Feathr's recommended budget on your first few campaigns.