Overview
Pixl Plus is a comprehensive ad campaign type that offers both 3rd-party and 1st-party audience targeting, as well as fine control over the demographics, interests, and geographic location of your chosen audience. Using Pixl Plus, you can tap into new audiences that are well-suited for your message, or specific members of your existing 1st-party community. Pixl Plus is a key feature of Feathr Intelligence.
Note: 3rd-party audience targeting for Pixl Plus is not available for Feathr Lite license types.
Pixl Plus campaigns are especially useful for promoting important events or fundraising efforts where getting ads in front of as many qualified eyes as possible can make a measurable difference in results. Depending on your campaign objective, Pixl Plus campaigns give you the flexibility to tap into curated 3rd-party audiences consisting of people who share demographic, interest, or geographical characteristics, or Pixl Plus can target your first party data more comprehensively than any other campaign type.
Pixl Plus Awareness
If your objective is to create awareness and expose your message to appropriate new audiences, Pixl Plus helps you do that by allowing you to select an audience based on age, special interests, and geographic region(s). Once you have selected your audience, Pixl Plus also allows you to choose your audience size, which helps you spend your campaign budget as intended.
Filtering in Pixl Plus
If your campaign objective is engagement or conversion, Pixl Plus campaigns give you the optional ability to filter your first-party target audience by the same demographics or interests that make up the awareness audience options. This kind of filtering can be valuable when you want to focus your budget on the audience segments you believe are most likely to engage, such as people in a particular age group or with past actions that show strong interest in your offerings. By narrowing your audience, you can improve the relevance of your ads and potentially boost conversion rates.
What do you need to run a Pixl Plus Campaign?
Although Pixl Plus campaigns offer more comprehensive first party data targeting than Retargeting or Email Mapping, the requirements to create and publish one are the same or similar to all other Feathr Ads campaigns. In order to publish a Pixl Plus Campaign, you should have ready:
- Ad creatives
- Desired run dates for your campaign
- Target Group or Groups
- Campaign budget (Feathr will automatically recommend a budget based on your audience size and campaign length)
- A campaign goal (optional)