A growing list of intelligent features and tools are appearing in your Feathr account. These are designed to help you grow your organization faster and easier, and remove some of the burden of technical know-how previously inherent in digital marketing. Read on to learn about the features and capabilities of Feathr Intelligence.
Feathr Intelligence Features
The term Feathr Intelligence refers to a broad and growing collection of intelligent features, designed to improve the performance of your digital marketing and audience targeting.
Feathr Intelligence is categorized into four primary features:
Pixl Plus Campaigns
Pixl Plus is an intelligent ad campaign available only in Feathr. Pixl Plus campaigns offer advanced demographic-based third-party audience targeting and first-party targeting beyond what is possible in retargeting and email mapping, depending on your campaign objective. When using Pixl Plus, Feathr Intelligence will scan your target audience for every possible identifying marker and reachable device, allowing you to target your entire first party audience on virtually every device they use.
Read more about Pixl Plus here.
Pixl Group Builder
Feathr's Pixl Group Builder (beta) is a revolutionary way to design and build groups you can use to include, exclude, or identify as goals in your campaigns. The Pixl Group Builder is a natural language processing interface that allows you to simply describe the group you want to build in plain English, and the intelligent features of the builder will find the data in your Community database and build the group for you.
Using the Pixl Group Builder, it is no longer necessary to sort through dozens of complex filtering fields and think through complicated logic. All you have to do is describe the group you want, and as long as the data you're asking for exists in your Community database, the Pixl Group Builder will make it for you.
The Pixl Group Builder is currently in beta, meaning more features and optimizations are in active development.
Read more about the Pixl Group Builder here.
Audience IQ
Audience IQ in Feathr refers to a group of features that improve your visibility, targeting, and collection of person data. Person Intelligence offers, for the first time, Affinity-like demographic filtering of your first-party data, allowing you to target your own audience location by location, age, and special interests.
Audience IQ also offers revolutionary access to virtually every device in your first-party network, With intelligent device expansion, Feathr can get your ads in front of your target audience on up to 30% more devices than ever before.
All this is visible in our Target Audience Overview, seen in Pixl Plus campaigns and reports. Know exactly where your sources of target data are coming from.
Campaign IQ
Feathr's Campaign IQ features optimize your campaign's audience selection, display and bidding strategy, and make smart recommendations that you can act upon with a single click as your campaign is running.
Campaign Optimization intelligently impacts inventory, bidding, fold placement, ad environment, ad format, browser, deliverability constraints, and more without any technical knowledge needed from you—simply select your objective as you create your campaign and Feathr does the rest.
Smart campaign recommendations analyze your campaign in real time and make customized recommendations about how you can update your campaign to perform better.