Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Activity overview
Latest activity by Chris Hillman-
Chris Hillman created an article,
Why Have My Reachable People Numbers Dropped?
Feathr works to be constantly vigilant in identifying opportunities to repair, maintain, and improve the ways your data are handled, calculated, and presented. One example of that kind of data you ...
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Chris Hillman created an article,
What is the iMIS Integration?
iMIS is an EMS (Engagement Management System) used by many membership-based organizations (and lots of Feathr customers) to store and activate data about their members. Because that data is not nat...
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Chris Hillman created an article,
Why did the stats in my reports change?
You may have noticed the stats in your Campaign, Flight, or Project reports drop recently, or you may have seen a pop-up message acknowledging that those stats could drop. In this article, we will ...
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Chris Hillman created an article,
How to Map your iMIS Integration
Once you have completed your iMIS integration, the next step is to map the data you collect in iMIS to its corresponding fields in Feathr. This ensures every category of data you wish to track from...
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Chris Hillman created an article,
How to Integrate iMIS with Feathr
For Feathr Advanced package holders, we offer a direct integration with iMIS, an EMS (engagement management system) used by many Feathr customers to manage data. Integrating your Feathr and iMIS ac...
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Chris Hillman created an article,
Feathr Data and Google Analytics 4
July 1st, 2023 marks the end of Google's Universal Analytics and the launch of Google Analytics 4, also known as GA4. Like Universal Analytics, GA4 is an analytics service that collects and analyze...
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Chris Hillman created an article,
The User Guide to Feathr Meta Campaigns
This article serves as a guided overview to Feathr's Meta marketing Campaigns, as well as a curated resource hub for the documentation and help information related to using them. Table of Content...
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Chris Hillman created an article,
How to Connect your Instagram Account to Feathr
You may now use Feathr to run ad campaigns on Instagram in addition to Facebook, as they are both Meta platforms. Technical limitations require an Instagram page to first be connected to Facebook b...
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Chris Hillman created an article,
What is a Conversion?
One of the most important (and most commonly misunderstood) concepts in digital marketing is the conversion. In this article, we will define conversions, their importance, and offer resources to tr...
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Chris Hillman created an article,
Best Practices for Affinity Campaigns
Feathr's Affinity Campaign is like a retargeting campaign that bypasses your own first-party data and connects you directly to large groups of potential customers based on their shared characterist...