Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Activity overview
Latest activity by Chris Hillman-
Chris Hillman created an article,
What is a Conversion?
One of the most important (and most commonly misunderstood) concepts in digital marketing is the conversion. In this article, we will define conversions, their importance, and offer resources to tr...
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Chris Hillman created an article,
Best Practices for Affinity Campaigns
Feathr's Affinity Campaign is like a retargeting campaign that bypasses your own first-party data and connects you directly to large segments of potential customers based on their shared characteri...
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Chris Hillman created an article,
What is an Affinity Campaign?
Affinity Campaigns (FKA custom Lookalike campaigns) are powerful campaigns that allow you to tap into enormous audiences based on knowledge of that audience's demographic, industry, or in-market...
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Chris Hillman created an article,
How to Fix Facebook Ads that were Rejected for Social or Political issues
This article covers some options for Feathr users who have had creatives rejected for being related to social or political issues when they are not intended to be related to those issues. If your a...
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Chris Hillman created an article,
Multi-Convert: How to Count Multiple Conversions by the Same Person
This article describes Feathr's multi-convert feature as well as use cases that should help you choose whether to use multi- or single-convert. Some campaign goals, such as event registrations, are...
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Chris Hillman created an article,
How to Generate an API Key for Integrations
An API key is a crucial element of any cross-app integration. Before using Zapier or any other Feathr integration, you'll need to generate an API key in Feathr. Continue reading for instructions. ...
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Chris Hillman created an article,
What is Reachability?
In your Feathr account, you will frequently run into words like "reachable" or "reachability." This brief article will clarify the meaning and usefulness of those terms. Reachability When a perso...
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Chris Hillman created an article,
How to Create Zaps for your Feathr Integration(s)
You've successfully integrated Feathr and another 3rd party app using Zapier, and now you're ready to set up a Zap to get data communication flowing between them. Let's get started. Note: this arti...
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Chris Hillman created an article,
Partner Leads Overview
One of the primary values of Feathr Invites is as a lead retrieval source. When your partners share their Invites collateral, their own audience interacts with it and the collateral can collect lea...
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Chris Hillman created an article,
Facebook Campaign Troubleshooting
The following error messages may occur when publishing Facebook Campaigns and/or Integrating Facebook with Feathr accounts. Try these troubleshooting steps to resolve them, or start a support chat ...