Overview of Campaign Recommendations
Feathr implements a system that proactively analyzes customer campaign data to generate actionable recommendations for campaign optimization. These campaign recommendations are a key feature of Feathr Intelligence.
When Feathr recognizes that a campaign qualifies for a recommendation, the user that published the campaign will receive an email notification as well as an in-app notification when visiting the campaign's report page. It's important to monitor your campaign reports regularly so you can act on these timely recommendations. With a single click, Feathr can automatically put these recommendations into action for you.
Feathr may make any of the following recommendations:
- Increase the budget of high performing campaigns.
- This recommendation is meant to capitalize on successful campaigns in order to reach more people and drive additional results.
- This recommendation is meant to capitalize on successful campaigns in order to reach more people and drive additional results.
- Extend the length of a campaign in order to reach the assigned budget.
- This recommendation will notify you if it appears that a campaign will reach its end date without hitting the number of audience members you likely intended. This recommendation keeps the original budget, but allows the campaign additional time to reach it.
- This recommendation will notify you if it appears that a campaign will reach its end date without hitting the number of audience members you likely intended. This recommendation keeps the original budget, but allows the campaign additional time to reach it.
- Increase budget and extend end date for high performing campaigns.
- This recommendation is meant to capitalize on the most successful campaigns in order to reach many more people and drive additional results.
Please note that while these recommendations are based off of industry standards and best practices, Feathr cannot guarantee that improved results will always occur.