Email Mapping campaigns are digital ad campaigns that will display your ads to your email list as they browse the web. A typical email list is only used to send emails, but with Email Mapping you have another avenue to foster relationships and make sure your message is heard.
Pixl Plus campaigns also offer the functionality of Email Mapping, and more. If you're considering running an Email Mapping campaign, consider a Pixl Plus campaign instead. Learn all about them here.
Email mapping campaigns are typically a nurturing campaign type, and you'll find it under the Cultivate and Activate section of your available campaigns.
Learn more about Email Mapping best practices here.
Email Mapping Targets
Email Mapping campaigns require that you select a Group (or upload a .CSV) containing email addresses in a column. While there is no required minimum number of addresses, you should consider running a campaign with a minimum of 1,000 for a healthy campaign.
For the best results, we recommend that you Import your email lists directly into your Community Database prior to drafting your Email Mapping campaign. Only import audience lists that you have permission to send emails to. Importing lists creates records in your Community Database, and if you choose to run Auto Send email campaigns, these audience members could receive automatic emails from you.
For help with importing, please see this article.
Once your audience members are imported, use the Select a Group option and choose the group that was created by your import.
To run an Email Mapping campaign that targets audience members that you do not have permission to directly email, always choose to upload a .CSV of email addresses directly to the campaign. This will not produce person records with email addresses within your Community Database.
The number of unique email addresses within a group is highlighted in blue.
Email Mapping campaigns can start showing impressions as early as the next day.
Email Mapping campaigns are especially useful to brand new Feathr customers before they have collected significant numbers of audience members from visiting their webpages. You can import all of your existing email lists, engage them with emails and digital ads, and start building a robust Community Database of audience members.