This is one of our most commonly asked questions. This issue can often be solved by making some simple adjustments to the settings of your existing campaign.
Most fixes to this problem require you to navigate to a campaign's settings. To access a campaign's settings, click on the name of any published campaign in a Project. From the campaign Report, click on the Edit button at the top right of the page.
After you make any changes to your campaign, be sure to hit the Save button. Your changes will take effect the next day.
This article will break down the most common causes of this issue by campaign type.
Retargeting
Navigate to the Targets section of the Campaign wizard of your published campaign.
First, confirm that your Included and Excluded groups are correct.
- Check the number of reachable people in your Group you've selected to include as your audience. You can view this number to the right of your Group name.
If this number is very low (or even 0!), then you should select a Group with a higher number of reachable people. - Check creative approval status. If all creatives are rejected, hover over the reason for the rejection. If you believe the rejection is in error, reach out to Feathr Support with the Chat button and they can resubmit them for approval.
- Check your campaign start and end dates. Your campaign might not have started running yet, or it ended before it could really get going.
- Typos happen -- check your budget and make sure there's over $0 to fund your campaign.
Meta Retargeting
If you are trying to run a Meta Retargeting campaign and it's serving few or no impressions, determine if any of the following are relevant:
- Meta campaign statistics are delayed by 48-72 hours. Give your campaign at least a least a few days in order to see reporting come in.
- Keep in mind that the targeting step for the Meta campaigns displays an estimation of audience size, not a precise number. If the lowest and highest estimates display 1000 or 0, respectively, then the group is likely too small to successfully run a Meta Retargeting campaign. While you can leave the campaign running while the groups grow, this will likely not serve impressions until the estimates show over 1000.
- Check creative approval status. If all creatives are rejected, hover over the reason for the rejection. If you believe the rejection is in error, reach out to Feathr Support with the Chat button and they can resubmit them for approval.
- Check your campaign start and end dates. Your campaign might not have started running yet, or it ended before it could really get going.
- Typos happen -- check your budget and make sure there's over $0 to fund your campaign.
Search Keyword
- Search Keyword Campaigns usually don't server impressions if the search keyword list that was uploaded has errors or is of poor quality. Check the keyword list for viability: are there odd characters that appeared when copying and pasting the list from another source? Did you choose many words that are blocked? Check out this article for help generating an effective search keyword list
- Check creative approval status. If all creatives are rejected, hover over the reason for the rejection. If you believe the rejection is in error, reach out to Feathr Support with the Chat button and they can resubmit them for approval.
- Check your campaign start and end dates. Your campaign might not have started running yet, or it ended before it could really get going.
Geofencing
- Check that the target locations are on the list of available countries to geofence.
- Check creative approval status. If all creatives are rejected, hover over the reason for the rejection. If you believe the rejection is in error, reach out to Feathr Support with the Chat button and they can resubmit them for approval.
- Check your campaign start and end dates. Your campaign might not have started running yet, or it ended before it could really get going.
Affinity
- Check for expired audiences. The target Affinity audiences update over time. Some audience segments may be removed from the available list, but there are often similar audience groups to choose from if this occurs.
- Consider adjusting your targets from "all" to "any." Utilizing the "all" logic in Affinity campaigns will cause your audience to consist only of people that qualify under every audience group you've selected. While this is excellent for narrowing your audience, it can sometimes narrow it too much.
- Your selected geofilters could be excluding much of your audience. If the selected Affinity audience group is small and you've selected hyper local geofiltering, it's likely that the campaign is having difficulty finding a significant audience to show ads to. You can remove geofilters in a published campaign to broaden its reach.