How to use Advanced Conversions

Advanced Conversions enable you to capture accurate data from complex campaign goals, such as specific purchases from a shopping cart or tickets for events with numerous attendance options. They are considered advanced because they differ from simpler conversion tracking such as page views.

Instead of creating multiple groups for each confirmation URL or merely guessing what someone purchased from your online store, you can use conversion pixels to track precise goal values based on actual transaction data.

If your Feathr license includes any service packages, our implementation engineers will create conversion pixels for you and place them on the relevant pages.

If you do not have Custom Data, you can still create your own conversion pixels. Follow the instructions below to get started:

How to create a Conversion Pixel

1. From the Community section of your Feathr account, click Super Pixel, then Conversion Pixels
2. Click Add Conversion Pixel
3. Give the pixel a descriptive name, then click OK
4. Find the conversion pixel in the table
5. Click Show to reveal the pixel code, then click Copy to Clipboard
6. Using a basic editor like Notepad or TextEdit, save the pixel as a plain text (.txt) file
7. Send file to your web developer or technical contact with details about what you want to track and this guide on how to implement.

A conversion pixel will look like this.

The pixel table displays the number of flights and campaigns using the pixel as a conversion goal. Click the blue numbers to see the list of flights and campaigns, and click their name to go directly to the flight or campaign editor. The Times seen count indicates how many activities the pixel has tracked. 

Once the pixel starts tracking data, you can use the Advanced Conversion as a Goal in the Conversion Tracking step of campaigns.

How to use Advanced Conversions as Goals

Campaigns

1. From any campaign wizard, navigate to the Conversion Tracking step
2. Select Advanced from the Conversion Tracking Mode options
3. Select the pixel from the dropdown list

That's it! No need to assign a Goal value, since the conversion pixel is pulling the value in directly.

Flights

To assign a conversion pixel as a goal in a Flight, complete the following steps:

1. Click the Edit button from the Flight overview page
2. Select Advanced from the Conversion Tracking Mode dropdown
3. Select the pixel from the list