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Advanced Conversions let you capture accurate data from complex campaign goals, like specific purchases from a shopping cart or tickets for events with several attendance options. They're considered advanced because they go beyond simpler conversion tracking, like page visits.
Instead of creating a Group for each confirmation URL or guessing what someone purchased from your online store, you can use conversion pixels to track precise goal values based on actual transaction data.
If your Feathr license includes data services, our implementation engineers will create conversion pixels for you and place them on the relevant pages.
If you don't have data services, you can still create your own conversion pixels. Follow the instructions below to get started.
How to create a Conversion Pixel
Step 1: From the Community section of your Feathr account, click Super Pixel, then Conversion Pixels.
Step 2: Click Add Conversion Pixel.
Step 3: Give the pixel a descriptive name, then click OK.
Step 4: Find the conversion pixel in the table.
Step 5: Click Show to reveal the pixel code, then click Copy to Clipboard.
Step 6: Using a basic editor like Notepad or TextEdit, save the pixel as a plain text (.txt) file.
Step 7: Send the file to your web developer or technical contact with details about what you want to track, along with the Conversion Pixel Developer Guide.
The pixel table shows the number of Flights and campaigns using the pixel as a goal. Click the left hand dropdown option to see the list of Flights and campaigns, then click a name to go directly to that Flight or campaign. The Times seen count shows how many activities the pixel has tracked.
Once the pixel starts tracking data, you can use it as a goal in any campaign or Flight.
How to use Advanced Conversions as Goals
To use an Advanced Conversion as a goal, choose the Conversion pixel trigger goal type. It's one of five default goal types available for campaigns and Flights. Learn more about each goal type here.
Campaigns
Step 1: From any campaign wizard, go to the Goals step.
Step 2: Click the Goal Type dropdown and select Conversion pixel trigger.
Step 3: Select your conversion pixel from the list.
Step 4:Select if you want the goal to count only the first conversion or multiple conversions.
That's it! You don't need to assign a goal value, since the conversion pixel pulls in the value directly from each transaction.
Note: You can add more than one goal to a campaign, and combine a conversion pixel with other goal types. Goals are required for Deepen Engagement and Drive Conversions campaigns.
Flights
A Flight goal tracks conversions across every campaign in the Flight. To use a conversion pixel as a Flight goal:
Step 1: Click Edit from the Flight overview page.
Step 2: Click the Goal Type dropdown and select Conversion pixel trigger.
Step 3: Select your conversion pixel from the list, then save your changes.
Step 4: Select if you want the goal to count only the first conversion or multiple conversions.
Learn more about using goals in Flights here.
Common Questions
Note: These questions are about conversion pixel goals (Advanced Conversions) only. For the other goal types, like Visits URL or Submits Form, see Default Goal Types Explained.
Should I use a conversion pixel, or a different goal type?
Use a conversion pixel when you need to track a custom event or capture an exact dollar amount, like an online store purchase, a ticket sale with several price options, or a form on another platform. If you only need to count visits to a thank-you page or submissions of a Feathr Form or donation form, one of the other goal types is simpler and doesn't need any code. Compare all five goal types here.
My organization has Data Integration Services. Do I need to do anything?
No. Our Implementation Engineers will create your conversion pixels and place them on the right pages for you. To get started, submit an Implementation Request. Once the pixel is live, you can select it as a goal using the steps above.
My conversion pixel isn't tracking any conversions. What should I check?
Creating a conversion pixel in Feathr doesn't start tracking on its own. The pixel code has to be formatted and added to your website before it can record anything. To check whether your pixel is working:
- Go to Community > Super Pixel > Conversion Pixels.
- Find your pixel and check its Times seen count. If it's 0, the pixel hasn't fired yet.
- Make sure the pixel code was added to your site, and that your Feathr Super Pixel is installed on the same page.
It can take a little time for new activity to appear. If you still don't see any after waiting, send the Conversion Pixel Developer Guide to your web developer, or reach out to Feathr Support.
Can I add more than one conversion pixel, or more than one goal, to a campaign?
Yes. You can add more than one goal to a campaign, and combine a conversion pixel goal with other goal types.
Can I use the same conversion pixel on more than one page?
Yes. If you have several pages or forms that track the same action, like multiple donation forms, you can add the same pixel code to all of them. Feathr counts all of them toward that one pixel. If you'd rather see each page's results separately, create a separate pixel for each one or utilize Conversion Categories.
Why doesn't my Flight's conversion total match my campaigns' conversion totals?
A Flight goal tracks conversions across every campaign in the Flight, and it may be different from the goals set on each campaign. Someone who engages with several campaigns in the Flight can also count as one Flight conversion. Learn more about goals in Flights.
I don’t have access to Advanced Conversions, but I want to change that. What should I do?
Contact Feathr Support to connect you to the right person on the Customer Success team.
I don’t have Data Integration Services, how can I track conversions?
You can create your own custom Conversion Pixels. See this article for help.
Can I update my conversions tracking mid-campaign?
Yes, you can change conversion tracking within a campaign while it’s running. You can do this by visiting the Goals step in the campaign editor after selecting the Edit option on the top right hand corner of the campaign report.