Saved Geofilter Sets allow you to save commonly used geographic targeting configurations and reuse them across multiple ad campaigns. Instead of manually rebuilding the same location filters for each campaign, you can apply saved sets with a single click.
A Geofilter Set is a saved collection of geographic targeting rules that you can apply to any ad campaign. Each set can include up to 50 Geofilters with the ability to both include and exclude locations, allowing you to define geographic targeting once and use it across multiple campaigns.
For example, if you regularly run campaigns targeting your service territory, you might create a "Service Area" Geofilter set containing all the states, cities, or countries your organization serves. When creating new campaigns, you can select this set instead of manually entering each location again.
Check out the video above for a walkthrough, or skip down to the written instructions:
Creating a Saved Geofilter Set
- Go to Settings in your Feathr account
- Select Geofilter from the settings menu
- Click Create Set
Configure your Geofilter Set
- Name your set: Enter a descriptive name that clearly identifies the geographic targeting, for example, "Major Donor Cities," or "Annual Conference Locations”.
- Choose whether you want this set to be the Default Set for future campaigns.
- Add Geofilters: Configure your geographic targeting using all available Geofilter options:
- Countries
- Regions/States/Provinces
- Cities/Towns
- Set include/exclude rules: For each location, specify whether you want to include or exclude that geography from targeting.
- Verify your filters: Review your configuration to ensure you've included all necessary locations.
- Click Save to create your Geofilter set
Tip: Please see this section for more information about inclusions and exclusions: How Inclusion and Exclusion Filters Work Together
Setting a Default Geofilter Set
You can designate one saved Geofilter set as your default. When you create new campaigns, the default set will automatically apply, saving you even more time.
To set a default:
- Go to Account Settings, Account, then Geofilters
- Find the set you want to use as your default.
- Click the Assign as Default option for that set.
When you create a new ad campaign, the campaign wizard will automatically use your default geofilter set. You can change to a different saved set or switch to custom Geofilters at any time during campaign creation. Campaigns will default to the custom Geofilter configuration option, allowing you to Geotarget manually.
How Inclusion and Exclusion Filters Work Together
Understanding how inclusion and exclusion filters interact and work together will help you build leaner, more accurate Geofilter Sets.
The core rule: Adding an inclusion filter automatically excludes everything outside of it. You don't need to manually add exclusions for locations that are outside of your inclusion, because they are already excluded by default.
For example, if you add a single inclusion filter for the United States, every location outside the United States is automatically excluded. There's no need to add separate exclusion filters for anywhere else outside the U.S. — that exclusion is already implied by the inclusion.
This same logic works on many levels of specificity, for example:
- To target the entire United States except a handful of states: Add one inclusion filter for the United States, then add exclusion filters only for the specific states you want to leave out. Everywhere else in the U.S. remains included automatically. This method allows you to start with your broad audience, then carve out exceptions as needed.
- To target only one state, like Texas: Add a single inclusion filter for Texas. You don't need to exclude every other state, because everything outside your inclusion is already excluded by default.
The inverse is also true: if you only add exclusion filters and no inclusions, then anywhere outside of that exclusion can be reached.
Think before you build
Because inclusions and exclusions work this way, a little forethought goes a long way toward a cleaner, more accurate Geofilter Set. Before adding filters, ask yourself:
- Where do I actually want my ads to be shown?
- Where is my ideal audience located?
Once you know the answer, start with a single inclusion filter that captures that area — a country, a state, a city, whatever matches your target region. Then stack exclusion filters on top of that inclusion only if you need to carve out specific pockets within it. Building your set this way, rather than trying to include or exclude every location individually, keeps your Geofilter Set easier to read, easier to maintain, and less prone to redundant or conflicting rules.