First Steps for New Feathr Customers using Google Tag Manager

I'm a brand new Feathr customer. Where do I begin?

First, we'd like to say welcome to Feathr. You've chosen the best tool to promote and grow your membership, event attendance, and far beyond.

The above is one of the most common questions we get from new customers. In this article, you'll learn the first steps you'll need to take in order to ensure Feathr is correctly implemented and your team has the information and resources it needs to be successful.

1. Add a Google Tag Manager container to your website(s)

As our team is creating your Feathr account and preparing to send your login credentials, your first step should be to create a Google Tag Manager container and add it to any website you own or administrate.

Google Tag Manager (GTM) is a javascript container within which you will place the Feathr Super Pixel. This step connects your website data to your Feathr platform, enabling Feathr's powerful analytics and audience-building tools. Using GTM offers the most flexible set of options to make changes or add custom code, if needed, because editing a single GTM container pushes your edits live to any location where the container has been placed.

Follow the instructions in this article to create and place Google Tag Manager container.

Once your Feathr account is created, you will receive login credentials via email. Once you've logged in to Feathr, you can collect your Super Pixel and place it within your GTM container. Then sit back and watch the data roll in.

If your license includes Data Services, follow these instructions to share access to an existing GTM container or wait for our team to send one your way with instructions.

2. Enroll in Feathr's On-Demand Training Courses

Everything you need to know about getting started with reading your website data, creating audience segments, and launching Feathr campaigns can be found online in our On-Demand Training Courses.

Our online training courses allow you to work at your own pace and on your own schedule. 

3. Add your team and review these useful Help Desk articles

Make sure you invite anyone else on your team that will be a Feathr user by following the steps in this article.

These articles provide additional information that new customers will need in order to understand, set up, and launch your first campaign:

• Ad Creative Specs & Filetypes
• Feathr Billing Basics
• Feathr Ad Campaign Types & Best Practices