I'm a brand new Feathr customer. Where do I begin?
First, we'd like to say welcome to Feathr. You've chosen the best tool to promote and grow your organization's membership, donations, event attendance, and far beyond.
In this article, you'll learn the first steps you'll need to take in order to ensure Feathr is implemented and your team has the information and resources it needs to be successful.
1. Add Tracking to your website(s)
First, start capturing audience behavior by publishing the Feathr provided Google Tag Manager (GTM) code on your web pages. Once the code is published, your audience activity will be visible in the Community section of your Feathr account. This step is critical to all future functionality of Feathr, so be sure to start with these instructions.
To publish the GTM on your website:
- Copy the GTM code as sent to you by Feathr.
- Paste it in the <head> code of the header of your organization's website and save.
- If your website does not employ a universal header, paste the GTM code into the header of every page of your website.
This is a more in-depth article for publishing your GTM, including FAQs. Please read it for more information or send it to your webmaster or IT professional if you are not the one handling the GTM installation.
2. Enroll in Feathr Academy
Everything you need to know about getting started with reading your website data, creating audience segments, and publishing Feathr campaigns can be found online in our On-Demand Training Courses.
Our online training courses allow you to work at your own pace and on your own schedule.
3. Add your team and review these useful Help Desk articles
Make sure you invite anyone else on your team that will be a Feathr user by following the steps in this article.
Additionally, these articles provide information that new customers will need in order to understand, set up, and publish your first campaign: