This guide provides step by step instructions to install website tracking via Google Tag Manager (GTM) provided by Feathr, or to install website tracking by placing the Feathr Super Pixel in an existing Google Tag Manager if your organization is already using GTM.
If Feathr has Provided a Google Tag Manager Container:
New Feathr accounts do not have to create a Google Tag Manager container themselves and can disregard the instructions for creating one below. Our team will directly provide the GTM container via email. Once you receive the code, follow these instructions for placing the GTM container on your website in order to successfully install tracking:
- The most dependable place to put the code is in the as high in the <head> of the page as possible. If your site employs a Universal Header, we recommended pasting the code in that section to allow for automatic inclusion on all pages. If not, paste the code in the <head> of each page of your website.
- Do not place the GTM in an iframe.
- Make sure that no other Javascript code overrides the window.onload without preserving and executing the previous one (as exemplified by our tracking code). If that happens, then our code may fail to execute even if it is placed on page(s).
- Once the code is in place, if everything is set up correctly, the Super Pixel Status should turn active within 1 to 24 hours, depending on your site traffic.
- We also recommend asking any 3rd party form vendors (donation/registration/membership etc.) to place your GTM on forms and confirmation pages. For more information about making this request, read this article.
*Important note: Changes made to your website or registration site may result in the removal of the GTM container and interruption of audience tracking which can hinder the progress of campaigns. If any changes are made to your website, please check with your web team to ensure the GTM container was not removed or altered. Reach out to support@feathr.co with any questions.
For Organizations with an Existing Google Tag Manager Container:
Either invite Feathr to add the Super Pixel to your GTM container following the instructions in this article or follow the instructions below to add it yourself:
In Feathr:
- Log in to your Feathr account.
- Navigate to Data and then click </> Super Pixel.
- Click Copy to Clipboard to copy entire Super Pixel.
In Google Tag Manager:
- Click 'Accounts' and select your account.
- Select 'New Tag' from the Overview or Tags section.
- Choose 'Custom HTML Tag' from the options.
- Paste your Feathr Super Pixel (copied from your Feathr account) in the HTML input area.
- Set the tag to fire on 'All Pages'.
- Click the 'Save' button.
- Click the ‘Submit’ button, located in the upper right corner of the Overview section.
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Add a descriptive version name and then click the ‘Publish’ button.
Frequently Asked Questions
Which pages should I put the GTM Container on?
You should put the GTM Container on any (and every) page of your website where you would like us to track audiences.
We recommend putting the code snippet on any pages related to your event, association, and any digital publications you own whose site visitors might be interested in attending, sponsoring, or joining.
It is also important to place the GTM code snippet on your event registration or new membership confirmation page so that we can accurately track conversions.
You may need to contact your registration vendor, CRM, or other form vendors to have them place it. Read this help desk article for a template for how to communicate with such vendors.
Should I use the same GTM Container for all my events?
Yes! You group your users based on URLs, so there's no need to have a different GTM Container for each of your events. Because we're able to differentiate between them in the app, you get the separate tracking you need and want, plus, you can target the groups you've already built for one event across multiple events for cross-promotion.
How will I know if the placement was successful?
Once the code is in place, if everything is set up correctly, the Super Pixel Status should turn active within 1 to 24 hours, depending on your site traffic. You will also see data active in your Community page.