Every technology vendor is different, but most will happily place the Feathr Super Pixel via Google Tag Manager (GTM) once they understand what it is. There is an ever growing number of technology vendors, and Feathr is unable to know the exact requirements of each one; you should check directly with your vendor to find out if they accept 3rd party tracking and how to place it.
Email template to request placement of your Super Pixel
Hi VENDOR,
This year we're partnering with Feathr, and need to place their tracking code. Feathr uses a javascript code and Google Tag Manager to track browsing behavior.
Are you able to assist me with implementing the attached Google Tag Manager container on [THE FULL WEBSITE/THESE SPECIFIC PAGES?]
Special Cases
When the registration process URL doesn't change:
You can use Custom Data to identify each step of the process OR place the GTM container only on the final registration confirmation page to allow for conversion tracking.
Click here to read more about using Google Tag Manager with Feathr.
When your vendor doesn't accept GTM, but they will place a simple image pixel
Request a static tag from support@feathr.co, then ask your vendor to only place the tag on the confirmation page.