Ben Guzman
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Recent activity by Ben Guzman-
Best Practices for Pixl Plus Campaigns
Choose a Pixl Plus campaign when you're looking for a flexible and powerful campaign that can be run at any point in your marketing funnel. Your target audience can be from your first party data li...
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Getting Started with Feathr Fundraising
This guide will help you get started with creating donation forms, accepting donations, and earning Growth Credits to fund your marketing campaigns. Follow these articles in order to set up and lau...
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Duplicate Person Records in Feathr
Duplicate person records occur when two or more records in your account share the same email address, External ID, or name. Understanding how duplicates form and how Feathr handles them helps you m...
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What is Feathr Fundraising?
With Feathr Fundraising, you can replace existing donate buttons and embedded donation forms on your website with customized Feathr donation buttons and forms. Your donors complete transactions se...
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Archiving Contacts from your Community Database
Feathr's Community Database contains the records of all of your contacts. This includes people that have visited your website, interacted with your ads, or were imported from a contact list or inte...
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What Do You Need to Start a Feathr Campaign?
Before launching a campaign in Feathr, it's important to answer the who, what, when, where, why, and how of your marketing strategy. This guide will help ensure you’re set up for success and have e...
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Best Practices for Managing your Audience Data
Managing your audience data effectively is essential for maximizing the impact of your Feathr campaigns. Proper data management ensures successful outreach, accurate reporting, and streamlined proc...
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Pixl Group Builder Best Practices
Pixl Group Builder is a feature currently in Beta.While the filters that Feathr Intelligence generates are usually what you want, there is the potential for it to produce a somewhat different targe...
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What is the Pixl Group Builder?
Pixl Group Builder OverviewFeathr's Pixl Group Builder takes the difficulty out of building the perfect group by intelligently filtering your audience to create your ideal Group. It is a key featur...
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How to Publish a Pixl Plus Campaign
Pixl Plus is an ad campaign type in Feathr that allows you to choose a campaign objective and have your target audience catered to your needs—offering demographic-based 3rd-party audiences or targe...