Overview
Smart Send Email Campaigns are being retired. Smart Send was built to add two features that Auto Send Email Campaigns didn't have: inclusion groups and a final bulk send to the rest of your audience when the campaign ends. Auto Send now supports both, so you can build the same kind of campaign with Auto Send.
What Happens to Your Existing Smart Send Campaigns
Nothing changes right away, and you don't need to do anything. Your live Smart Send campaigns will keep running as they do today. Later, they'll be moved to Auto Send automatically, with the same settings, and will work exactly the same way.
Getting Started with Auto Send
To build a campaign that works like a Smart Send, create an Auto Send campaign and:
- Add your audience as an inclusion Group.
- Turn on the Final Bulk Send to email everyone in your inclusion Group(s) who never met the trigger by the time the campaign ends.
For step-by-step instructions, see How to Publish an Auto Send Campaign. New to Feathr email? The User Guide to Feathr Email Marketing covers every campaign type.
Note: In Smart Send, the end-of-campaign send happened automatically. In Auto Send, the Final Bulk Send is optional, so remember to turn it on.
Common Questions
My Smart Send campaign now says Auto Send. Did something change?
Only the campaign type. Your campaign keeps its settings and sends exactly as it did before.
Why can't I turn on the Final Bulk Send?
The Final Bulk Send needs at least one inclusion Group, because that Group is who it sends to. Add an inclusion Group in the Inclusions step, then turn it on.