Feathr's Email Campaign reports display the metrics of your campaign's success. If you've run ad campaigns in Feathr before, you'll find that the reporting looks similar, but with a few key differences specific to email. Read on to learn all about understanding Email Campaign reports.
Accessing Your Report
Once you've published your Email Campaign, you'll be able to access its report. To do so, navigate to Projects, choose the Project where you published your Email Campaign, and click on the Email Campaign's name. This will take you straight to the report, but only after the campaign has been published. Clicking the campaign name prior to publishing, as with all Feathr campaign types, will return you to the campaign wizard.
Reading Your Report
In the report, there is a box for every category of information, with data about each. For in-app definitions of each category, hover over the question mark icons in your report, or continue reading for full definitions.
Below is a screenshot of an Email Campaign report. Note the categories of information across the top, as well as the color-coded chronological activity graph.
Targeted
The total number of people targeted in the email campaign. This refers to the number of email addresses available in the target segment, minus the number of email addresses in the exclusion segment (if an exclusion segment is used). This number remains static, so it is accurate as soon as it is visible in your report.
Sends
The total number of times your email was sent. This does not take into account user behavior, only how many times the email was successfully sent. This number may take 15-30 minutes from the scheduled send time of a Single Send Campaign to complete its calculation. In Auto Send and Smart Send campaigns, this number will grow over the entire duration of the campaign.
Bounces
The number of people who did not receive your email due to a hard or soft bounce. A hard bounce suggests that the intended receiving address no longer exists or has completely blocked delivery of all emails. Soft bounces can occur for a variety of reasons, mostly related to inbox or domain configuration on the recipient's end, but in Feathr all bounces are reported under this statistic. This number may take 15-30 minutes from the scheduled send time of a Single Send Campaign to complete its calculation. In Auto Send and Smart Send campaigns, this number may grow over the entire duration of the campaign.
Deliveries
The number of people who successful received your email. This refers specifically to sends minus bounces. This number may take 15-30 minutes from the scheduled send time of a Single Send Campaign to complete its calculation. In Auto Send and Smart Send campaigns, this number will grow over the entire duration of the campaign.
Unique opens
The total number of unique people who have opened the email. "Unique" refers to individual inboxes, and this stat does not take into account any people who may have opened the email more than once. Open rates are calculated on a rolling basis as our servers are updated approximately every 5 minutes.
Total Opens
The total number of times this email has been opened. This stat includes multiple opens by the same person. Open rates are calculated on a rolling basis as our servers are updated approximately every 5 minutes.
Unique clicks
The total number of people who clicked on a link in the email. Click rates are calculated on a rolling basis as our servers are updated approximately every 5 minutes.
Total clicks
The total number of times that links in this email have been clicked. This includes multiple clicks by the same person. Click rates are calculated on a rolling basis as our servers are updated approximately every 5 minutes.
For Single Send Campaigns, open and click rates will continue to be calculated for 30 days past the campaign's send date.
Conversions
If your Campaign included a trackable conversion goal, your report will also display a conversions table, listing each conversion by individual. Read more about conversions here.
Personally identifiable information for each may or may not be available, depending on how you've set up your Feathr account and what information each individual has volunteered to your organization. Read more about privacy here.
Link Performance
The link performance table offers a ready reference for how your audience interacted with links in your email. It displays the URL of any links included within the body of the email and the total (not unique) number of clicks.
Daily Stats
Your report also features a convenient daily stats table for quick reference on your campaign's performance over each 24-hour period it is live. Note that there is no data for budget expenditure metrics because email campaigns do not require media budget.
