Overview
Effective July 1, 2026, The Trade Desk is updating its microtargeting policy to require a minimum of 1,500 Active IDs per ad group. Feathr recommends a minimum audience size of 2,000 persons to stay within compliance. Campaigns that fall below this threshold will stop serving on July 1st, and new campaigns published after that date will not serve impressions until the audience requirement is met.
FAQs
What is happening?
The Trade desk is updating their microtargeting policy, effective July 1, 2026. This update will disallow Feathr customers from targeting audiences with fewer than 1500 Active IDs. Campaigns that do not exceed this minimum will not reach their targeted audience.
Why is this happening?
The Trade Desk does not permit microtargeting. After all targeting qualifiers and refinements are applied, every ad group must exceed a minimum active audience size of 1,500 targetable IDs. This requirement applies across all advertiser categories.
What does this mean?
Your campaigns in Feathr must have a targeted audience that exceeds the limits imposed by The Trade Desk. We recommend a minimum audience size of 2000 persons to avoid falling out of compliance with The Trade Desk’s microtargeting policy.
Which campaigns will be affected?
- Affinity
- Email Mapping
- Lookalike
- Historical Geofencing**
- Search Keyword**
- Retargeting
- Pixl Plus - but only the TTD-targeted ones; Pixl+ campaigns running through Meta/Facebook aren't affected
*While Historical Geofencing and Search Keyword campaign types are technically eligible to be impacted by the microtargeting policy, they likely won’t be affected. These campaigns build large enough audiences by the 3rd party or get rejected by a process that already happens today.
How do I adjust the audience size for my campaigns?
Here is an article that walks you through adjusting an audience on a published campaign.
How might this benefit my marketing efforts?
Campaigns with smaller audiences are harder to deliver efficiently. With a 1500 minimum ID threshold, ads will have enough reach to compete and be served more consistently.
Larger audiences will produce more statistically meaningful results.
Campaigns stuck by trying to reach a smaller audience are an inefficient use of your budget. This change protects your budget by preventing campaigns that are unlikely to perform from running at all.
Still have questions?
If you run into any issues or need help adjusting your audience, our support team is here to help. Reach out to us at support@feathr.co, or click the chat icon in the bottom right, and we'll get back to you as soon as possible.