How does Feathr collect web analytics data?
The short answer: Cookies and web-beacons.
What are cookies, and how do they work? Cookies are small text files that web servers typically send to a user's computer when they visit a website. Cookies are stored as text files on the user's hard drive and can be accessed by web servers when the user visits a website or views an advertisement. Cookies can be used by companies as a way to identify a browser across multiple sessions.
Feathr uses the standard “cookies” feature of major browser applications that allows us to store a small piece of data on a user's computer. These cookies allow Feathr to uniquely identify a browser across multiple web sessions up to 365 days apart. Feathr also uses a 1×1 gif also known as a web-beacon, along with cookies, to capture web analytics data of the user interacting with our customer's website and other web content. This web-beacon sends non-personally identifiable information (non-PII) such as URL, time of visit, and screen size to Feathr so we can provide insight to our customers on their audience's interactions with their online content.
What cookies does Feathr store?
- A 24 character hexadecimal text value stored for the purpose of browser identification across sessions.
- 365 days after the last visit to web content serviced by Feathr.
- A 24 character hexadecimal text value stored for relating a set of web activity with a web session.
- 1 hour after the last visit to web content serviced by Feathr.
What does Feathr collect?
By default, Feathr will only collect anonymous web behavioral data. The following list is an example of some of the data that Feathr collects by default.
- Date Created: The date the activity was observed
- Creative ID: Identifier of specific ad shown
- Session ID: Identifier tied to a session of activity
- Flavor: Type of activity observed (page view, ad view, ad click)
- Location URL: URL of activity observed
- IP Address*: Turned off by default, collection can be requested*
- Screen and Browser Dimensions: Length and Width in pixels
- Platform: OS of the device observed
- Browser: Browser generating the activity (Safari, Chrome, Firefox...etc.)
In addition to the default values collected by Feathr, our customers have the ability to send us additional data which may contain PII if they have obtained appropriate consent first. Some examples of common PII our customers provide are email, name, and company.
What does Feathr do with collected data?
The data collected by Feathr is processed so that our customers can segment their audiences into more specific groups which have expressed interest in their association or event. This is done for the purpose of their marketing efforts and provides targetable audiences for digital marketing campaigns.
Does Feathr share or sell my data?
All data that is collected and processed by Feathr is privately shared between Feathr and the customer that provided the unprocessed data to Feathr. Feathr does not sell or release personally identifiable information to any third party vendors or data processors.
Additionally, Feathr may disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Can I see, correct, and/or delete the info Feathr has about me?
Yes - For privacy reasons, we require proof of identity before sharing PII. To get the process started, please email firstname.lastname@example.org.
How can I opt-out?
Simply click here and we will apply an Opt-Out identifier and will stop collecting information from your browser for up to 1 year.