Information to add to your Privacy Policy

Feathr uses cookies to power its platform. Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement.

Because they track information about people who visit your website, you need to provide certain information and resources to your visitors in your Privacy Policy in order to be compliant with Cookie/Privacy laws.

Here is some language to use in your Privacy Policy in that regard. We strongly encourage you to have this language reviewed by your own legal counsel and revise as necessary to fit with the defined terms of your site. 

Feathr does not warrant that you will be in full compliance with the law if you use the provided Cookie Policy as each particular website may have different requirements or feature unique circumstances that are not anticipated by the language below.

Additionally, Privacy Laws are evolving rapidly. It is your responsibility to stay up with the applicable changes in your region.

Cookies and Web Beacons

In order to help enhance the performance and functionality of the Site, we utilize session, persistent and third-party “cookies” that store a small piece of data on a users’ computers and collect certain information about the users’ visit to our Site. We also use cookies to understand users’ browsing and buying activities so that we can measure the success of online advertising campaigns we run on the Site.Our Site also uses web beacons (either directly or from our partners), along with cookies, to determine if a user has visited a particular website. These beacons aid in providing more relevant advertising to the user, as well measuring the success of an advertising campaign, but provide no personally identifiable information. 

Cookies are small text files that web servers typically send to users’ computer when they visit a website. Cookies are stored as text files on users’ hard drive, and can be accessed by web servers when the user visits a website or views an advertisement.A session cookie is a cookie that stores information as a user is using the Site but is deleted once the browser session is finished.A persistent cookie is a cookie that stores information as a user utilizes the Site and stores and uses that information in connection with future visits of the user to the Site.Third-party cookies and/or web beacons are cookies or web beacons provided by our technology and/or advertising partners.Any third-party cookie or web beacon that we authorize for use on the Site only collects that information described below for the same stated purposes as if we were directly collecting the information.For a third-party cookie or web beacon, the third-party will have access to the collected information in order to provide us with information or services to enhance the performance and functionality of the Site.

The cookies and web beacons we use collect non-personally identifiable information about users of the Site, including: browser used to access the site, date and time, the URL of the page being loaded, users who have visited a particular website(s), any previously assigned cookie identification (a unique identifier assigned to a user to identify repeat visitors), browser window size, the geographic location of the user, device and operating system used to access the Site. The information we collect from these cookies and web beacons is used to determine information about a user’s visit to our Site, including the number of visits, average time spent, pages viewed, navigation history through the website, and other statistics. This information is used to enhance the users experience while visiting our Site and to improve the performance of our Site by, among other things, allowing us to monitor Site performance, making the Site easier to use, measuring the effectiveness of promotional placements, and tailoring the Site (including the ads and offers a user receives) to better match a user’s interests and preferences. 

Users who prefer not to accept cookies can set their Internet browser to notify them when they receive a cookie or to prevent cookies from being placed on their hard drive.If you consent to our collection of cookies and you subsequently wish to withdraw your consent, you will need to manage the settings on your web browser to delete all cookies and disallow further acceptance of cookies. Please note that disabling cookies on your browser will prevent us from tracking your activities in relations to our Site, however, it may also disable some of the functions and features of the Site and the Site may not work properly.

If you would like to determine your consent status, please contact us at: [INSERT CONTACT EMAIL HERE].

By continuing to use our Site, you are agreeing to our placing cookies and/or web beacons on your computer in order to analyze the way you use our Site. Please read this cookie policy carefully for more details about the information we collect when you use the Site.

If you do not wish to accept cookies or web beacons in connection with your use of this Site, please discontinue use of the Site.

In addition to including the above language in your Privacy Policy, the Privacy Laws in many countries require that you notify your customers of cookie usage when they are browsing your website. This is usually accomplished via some kind of on-site popup.

For instance, if you are in the EU, you are required to request permission prior to placing cookies on a visitor's browser. Here's what a popup like that might look like.

If you are not in the EU, you may not need to request permission prior to placing cookies on a visitor's browser. However, you must notify website browsers that your website uses cookies. Here's an example of a popup doing that.

Feathr now allows you to provide us with specific information about individual users, some which will likely be considered personally identifiable information (PII) under U.S. and other jurisdiction’s privacy laws. PII is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.

It is very important that you disclose to your users what PII you collect and how you share it. Your failure to do so accurately could lead to liability.

To that end, if you elect to provide Feathr with PII related to your users, you should include that disclosure in your privacy policy. For example, if you provide Feathr with names and email addresses of users, your privacy policy should disclose:

[Your Company] works with third party vendors to provide a more customized experience for you. To do so, we disclose personally identifiable information about you (specifically, your name and email address) to those vendors, though we do not allow them to re-sell or use that information for their own purposes.

We strongly encourage you to have language drafted for this purpose by your own legal counsel as necessary for your site and the information you collect and share. Feathr makes no representation or warranty that you will be in full compliance with the law by utilizing the above language or disclosure. Additionally, Privacy Laws are evolving rapidly. It is your responsibility to stay up with the applicable changes in your region.

Check out our other Privacy help articles to learn more about Data Protection Compliance with Feathr and How Feathr Secures Your Data.