This article covers some options for Feathr users who have had creatives rejected for being related to social or political issues when they are not intended to be related to those issues.
If your ads were wrongfully rejected and you do not intend for them to fall into those special categories, we can offer some troubleshooting suggestions. We cannot promise to fix this problem perfectly (here at Feathr we have no control over the behemoth that is Facebook), but we can provide some guidance.
What is your message?
Facebook has made the process of running ads related to social or political issues so onerous that Feathr cannot support ad campaigns of that type. If you are indeed running social or political issue Facebook ad campaigns, please use Facebook's native ads manager. Facebook's guidelines for running ads of this type.
If you believe that your creative has been mistakenly flagged, here are some steps you can take to solve the problem and increase your chances of approval:
1. Foremost, familiarize yourself with Facebook's ads standards.
2. Also review Facebook's own documentation about how social and political ads are reviewed.
3. Understand that certain words are highly likely to get flagged by Facebook's ad review algorithms. Words like: gender, politics, republican, democrat, liberal, conservative, etc. Replace any potentially controversial words with alternative or more generic language.
4. Don't use images that include government buildings or even buildings that look "federal."
5. Don't include information about the sustainability or green-friendliness of your products or events in ad copy—save that for the landing page that Facebook doesn't control.
6. Avoid even passing mentions of race, sex, or religion.
If your ads were rejected and you are absolutely certain they shouldn't have been, click "submit for review" in Feathr. This will generate a support ticket and the Feathr team will handle the review process on your behalf and communicate the results. Unfortunately, the review can only happen once, and if your creatives are rejected again you will have to start over.
If you can identify any imagery or text in your creatives that could be changed based on the suggestions above, it is best to skip the review and save time by editing the designs or copy.