Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
How to Format an Email List Upload for Email Mapping Campaigns
Email Mapping is a great way to reach new audience members or users who haven't visited your website in a while. The following article outlines how to format your email lists for uploading to Feath...
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Conversion Attribution Models
An Attribution Model is a set of rules that defines how credit is given to campaigns based on the breadcrumbs in a conversion path. In essence, it offers you fine control over how conversions are r...
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How To Generate a Search Keyword List
Keyword Search campaigns are a powerful way to reach new users who have declared themselves as potential prospects by searching for relevant keywords you define. This guide will walk you through cr...
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Connecting a Domain to your Feathr Account
Note: Feathr email users who have not added their domain will be limited to 1000 sends per campaign. Adding custom domains to your Feathr account enables you to build web pages using Feathr's tools...
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Best Practices for Retargeting Campaigns
Retargeting is a highly targeted and high-converting form of digital display advertising. When running retargeting campaigns in Feathr, here are some best practices to keep in mind. Budget Feat...
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Best Practices for Email Mapping Campaigns
An Email Mapping campaign allows you to reach your email prospects with display advertising, whether or not they’ve been on your website. Read below to learn more. Budget Your campaign budget d...
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Best Practices for Search Keyword Campaigns
Search Keyword Campaigns are a simple way to quickly connect you with new prospects, grow your web traffic, and add to your retargetable audiences. Read below for some best practices when setting ...
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Why am I not seeing my ads?
Understand where and how your ads are appearing across the web in this article. You've launched a retargeting campaign, and now you want to see it in action, but often you won't actually see y...
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Best Practices for Mobile Geofencing Campaigns
Mobile Geofencing campaigns are a unique way to get your message in front of an audience when you know where they’ll be, and when. Allowing you to target hyper-specific locations, geofencing is a...
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How to Stop Seeing Feathr Ads
Since you and your staff are regular visitors to your website, you will probably be included in many of your retargeting Groups. This means there's a good chance you'll serve yourself ads. Many Fea...