Lookalike campaigns can expand your digital audience and help you reach new prospects. Learn more about them and find out our recommendations below.
What's a lookalike audience?
Lookalike Campaign Targets are made from third-party data automatically derived from one of your Segments.
To generate a lookalike audience, Feathr analyzes the online behavior of people in a "seed segment" that you select, in order to find sets of third-party data that represent people that are statistically similar to the people in your seed segment.
The targets step will populate a drop-down menu with all of your Segments containing at least 30,000 reachable people. Choose one, then when you Publish the campaign, Feathr will automatically generate a third-party data segment to target for you based on the unique, shared characteristics of your Segment.
Geographic Filters (optional, but recommended)
Geographic filters are beneficial for two main reasons: one is to ensure that you are reaching an audience for whom your offer actually applies. If you represent a state or national trade association in the USA, for example, you would be wasting ad budget by displaying your campaign internationally. The second benefit is to reduce the size of your audience to make your ad budget go farther.
Creatives
Follow our Best Practices for Designing Creatives for more details on creating great display ads.
Budget
Lookalike campaigns require a 5-day delay before the start date, and we recommend a duration of at least one month. Since the target audience will be large, Feathr will recommend a budget to ensure reach.
Goals
The goal of a Lookalike campaign is probably an audience expansion or awareness-building goal. You can add more than one goal, so you might add a site visit goal with a $0 goal value as well as a revenue-generating goal like membership application or event registration.