To access a Campaign report, click the name of a published campaign. There are several configuration options at the top of the report. First, choose a Live view or select a date window. Next, configure the report to choose which sections are visible. The configuration you choose will become the default display for your reports unless or until you change it again.
Views: The total number of ads shown in the campaign
Clicks: The total number of clicks
Reach: The total number of unique active people
Unique Clicks: The number of unique people who clicked
Spend: Current spend total (updated daily, not real time)
CPM: Average cost for every 1,000 impressions (Cost Per Mille)
Note, your campaign spend is based on impressions
CPC: Average cost per click
CPA: Average cost per activity (sometimes called cost per acquisition). This will only appear if you set a conversion Goal.
Conversion value displays the total value of the conversions as you have defined them when setting up the campaign.
Conversion table lists the individuals who have converted on your goal and links to their people records.
Activity Breakdown: This section displays the top 10 domains where ads are being seen. Note, mobile apps will appear as a string of numbers
Creatives Table: Summary of Views (impressions), clicks, and CTR (Click Through Rate as a percentage)