This article outlines the steps to integrate your Eventbrite and Feathr accounts via the simple (and free) third-party solution, Zapier.
The Zapier integration enables you to automatically sync data between your Eventbrite and Feathr accounts without manually updating every single record in more than one location. For example, with a successful integration you can update name or email address records in Eventbrite and the same records will be changed in Feathr within moments.
Important: before you begin, make sure you have read and followed the instructions in this "prerequisite" article.
Building a Zap
For the sake of this article, "integrating" Feathr and Eventbrite is synonymous with building a Zap. A Zap is an automated data transfer, facilitated by Zapier, that communicates data from Eventbrite to Feathr. Here's how to build it:
1. Log in to Zapier Dashboard and click + Create Zap
Log in to your Zapier account at zapier.com. This will take you to your Zapier dashboard. Click the top left menu button that says "+ Create Zap." This will bring you to the Editor.
2. Identify Eventbrite as the Zap Trigger
Search for and select Eventbrite in the trigger step:
3. Choose App & Event
Next, you will choose which Eventbrite event will trigger a communication of data to Feathr. Using the dropdown provided in Zapier, you will see which options you have available to choose from, as well as a brief description:
You will have to choose the most appropriate option for what data you wish to communicate from Eventbrite to Feathr. Read the descriptions carefully. For this example, we will choose "New Attendee Registered." When the Zap is finished, this will create a person record in Feathr for every new registration in Eventbrite.
For Falcon users, this is also a good case for creating a custom field called "Registered?" or something similar. This can update existing people records as well as create new records, and the data point of whether someone is registered or not can be important to your Feathr marketing efforts.
4. Choose Account
Next you will be prompted to log in to your Eventbrite account. This is so Zapier can verify that you have permissions to make changes. NOTE: you may need to have an API key or webhook from Eventbrite, or you may have to use an external authenticator in order to complete this step. See here for more details.
Be sure to fill out all required fields and click continue to complete the connection.
5. Set Up Trigger
This will display a list of properties Zapier will retrieve from your Eventbrite account. You may keep the default properties displayed and click continue, or add additional properties from the dropdown menu. In most cases, the default properties provide more than enough options.
5. Test Trigger
Next, Zapier will pull an example record from your Eventbrite database to validate the connection you just authorized by logging in. Click Test Trigger. This will display a random registered user from your Eventbrite users database. As long as there is data visible in this step, all you need to do is click continue.
6. Identify Feathr as Action App
Now you will more or less repeat the same steps, but using Feathr credentials. Begin by selecting Feathr as the action app, just like you selected Eventbrite as the Trigger app. Upon doing this, Zapier may automatically select the event in trigger as "create/update person." If not, choose that option from the dropdown. Next, click continue.
7. Choose / Log in to Feathr account
You will be prompted to either choose or log in to your Feathr account to validate your permissions, just like you did with Eventbrite. Either choose your already-connected feathr account from the dropdown or fill out the login forms and click continue.
8. Set Up Action
In this step, you will choose exactly which data fields get updated in Feathr when a new user registers in Eventbrite. The blank fields you see in this step are the fields available to receive data in Feathr:
When you click on any of the fields, you will see a dropdown of options from your Eventbrite account. This allows you to choose which data fields from Eventbrite will match to the fields in Feathr.
Note: Email is the only required field. That is because Feathr uses Email as the basis for all person records in your database.
You will need to do this same mapping step for every field you'd like to communicate data from Eventbrite to Feathr. It's helpful to note, however, that you don't need to map every available field. Only the fields you deem important to keep automatically up to date in Feathr.
If using custom data fields, as discussed above, be sure to map it to the correct registration status in Eventbrite. If you don't see the custom field you created in Feathr as an option, click the refresh button at the bottom of the list of Feathr fields.
9. Test action & Publish Zap
The last step is to test the action to make sure the Zap works. Zapier will automatically test the data transfer by creating a person record in Feathr when you click "Test Action." After clicking, give it time to load, and, if successful, you will see a notification that "a person was sent to Feathr." This means the test succeeded and you may publish your Zap. To do so, click the Publish Zap button at the bottom. Last, Zapier will ask you to confirm by clicking "Publish & Turn On" in a pop up modal on your screen.
You may turn the Zap on and off using the slider button at the top right of the Zap editor, and manage all Zaps from your Zapier dashboard.
Special Notes & Support/Troubleshooting
Zapier cannot manage bulk data uploads in Feathr. That can be done natively in your Feathr account via email imports, partner imports, or opt-out imports. Zapier is intended to work in the background to reconcile data in Feathr when updates to that data are made in other apps.
Zapier support can be reached at firstname.lastname@example.org. Please also feel free to contact email@example.com or use Feathr's support chat at the bottom right of your account. If your question is more appropriate for Zapier's support team, we reserve the right to direct you to Zapier.