The Feathr integrations page features a variety of commonly-used platforms that can be integrated with Feathr in order to establish cross-platform data communication. In other words, you can integrate your CRM (or other data platform) with Feathr, so that when you update contact information in your CRM, it seamlessly updates in Feathr too, without any additional input from you.
These integrations are possible through a workflow automation tool called Zapier.
What is Zapier?
Zapier is an app that enables communication between otherwise unrelated platforms, apps, and web services. Zapier lets you connect Feathr to 2,000+ other web services. Automated connections called Zaps, which can be set up in minutes with no coding, can automate data transfers and build workflows between apps that otherwise wouldn't be possible.
Each Zap has one app as the Trigger, where your information comes from and which causes one or more Actions in other apps, where your data gets sent automatically.
Zapier is free to use for a small amount of tasks per month. When deciding to use Zapier, consult their pricing page.
If you are a non-profit organization, Zapier offers a discount. Check here to apply.
Why Use Zapier?
In short, the simplest benefit of setting up a Zapier integration in Feathr is to have a consistent sync of email data from your CRM or other data management platform. This prevents you from having to manually import an updated email list every time you want to send an email. Zapier allows for more sophisticated data sync than that, of course, but the timesaving element of keeping consistently updated email data is worth it for many Feathr users, even if you never use Zapier for anything else.
Primary Use Case
For example, if you use Salesforce to manage customer data, you can use it as the Trigger and connect it to Feathr with an Action. Then, when you update, say, a customer's email address in Salesforce, Zapier's action will update that same customer's email in Feathr's database.
Salesforce is only one of hundreds of examples. Check out Zapier's app directory to see if your CRM, event, donor, or marketing platform has a published Zapier integration.
Getting Started with Zapier
Sign up for a free Zapier account, and from there you can jump right in. Browse the directory for the apps and platforms you use regularly, and see what Zaps other users are making, or make one yourself.
How do I connect Feathr to Zapier?
Follow the instructions in the articles linked below to integrate your Feathr account with Zapier and begin building Zaps.
If you have any additional questions, you can reach out to contact@zapier.com.