To understand how Feathr intuitively filters clicks to provide the most accurate metric for valid clicks, we must first recognize what clicks are and how to identify them in the platform.
The reported clicks that you see in Feathr reports are directly tracked from people clicking the creatives you place in campaigns. We will automatically track clicks for each and every creative in the platform, and each report in Feathr will display that information. Because clicks are a tracked action, Feathr users can also create segments to specifically filter for them. Those segments can then be used in other campaigns or to generate reports for marketing strategies going forward.
How Does Feathr Determine Invalid Clicks?
There are many factors that go into determining which clicks are considered valid in relation to the campaigns you are running, and the data you are extracting from your reports. Some of the factors you control in Feathr are how you segment the traffic to your site, how your implementations are configured, and making sure that your goals reflect your desired results for optimal ROIs.
In addition to your efforts, our Development team has created a high-powered automated algorithm that protects your data through the backend through various forms of filtration. This algorithm rejects all activity, not exclusive to clicks, that come from certain IP ranges that could be considered insecure, such as non-consumer IP ranges, to collect the most accurate data about your consumers.
Here are some of the actions Feathr detects and will block to prevent invalid click data :
- A click is not associated with a view
- A click is too soon after another click (1 hour burn down)
- Debug mode is on
- The do_not_collect cookie is set via privacy.feathr.co
- A click is identified as a test user with a test ID 00000000-0000-0000-0000-000000000000 from our third-party partner
- Activity is a known preview
- The account is not in good standing
- The activity is from the AWS IP range (bot clickers), AdNexus IPs (testing), or from another list of "bad" IPs identified by Feathr
- Activity is from a JS disabled client (likely a bot)
In addition to monitoring IP traffic and filtering traffic from insecure IP addresses, Feathr will not save or report the breadcrumbs derived from them, so as to not report invalid or malicious breadcrumb data into the audience pool and to ensure that you get the most out of your data.