Table of Contents
Overview
A Single Send Campaign is Feathr's base-level Email Marketing tool. With it, you can import a contact list, design an email template, send the email to your list, and track how the email performs. As your audience interacts with your email, your Feathr Super Pixel collects that engagement data and makes it available as Groups for Retargeting and Pixl Plus Campaigns.
This article walks through each step of the Single Send campaign wizard so you can build and launch a Single Send Campaign. Before you can launch a campaign, you'll need a Group built from email addresses. Learn how to import email data in this article.
Note: Want to email people automatically when they take an action, or send a series of emails over time? Check out Auto Send and Drip campaigns.
Create a Single Send Campaign
Step 1: Click +Add Campaign from the Campaign table or from a Flight.
Step 2: Select Single Send Campaign.
Step 3: Give the campaign a descriptive Name. A Single Send Campaign sends one email to a selected audience. A common naming convention describes both the audience and the kind of message, like "Newsletter Subscribers — November 2026 Newsletter." Recipients never see the campaign name, so make it descriptive enough that you and your team can tell what the campaign is for.
Step 4: Select an Email Template. Check out this article for information on building an Email Template in Feathr.
Step 5: Add a verified Email Address to send from. If your email address hasn't been verified yet, follow the prompts or refer to this article. Complete the Sender Info, which is automatically added to the bottom of each email. If your account has already added an email sending domain, you don't need to do anything else to verify your sender address.
Step 6: Add a Subject Line. You can also add a Merge Tag to your Subject Line. You can also add preview text, which many email clients show next to the subject line.
Step 7: Set Goals. Goals track conversions. Learn more about conversion tracking and goals here.
Step 8: Send a Test to make sure your email campaign works and looks the way you expect. The test can take 5–10 minutes to arrive.
Step 9: Select your Audience, the list of contacts you want to email. You can choose Groups, import a contact list directly, or both. A Group is part of your total audience, either 1) filtered by behaviors your Super Pixel has tracked, or 2) from a previous contact list import. Read more about Groups here.
You can also import a contact list in the Audience step of the campaign wizard. Read more about importing contacts here.
Learn how to directly import an opt-out list in this article.
Important: Feathr processes your email audience 24 hours before the scheduled send time. Any imports added less than 24 hours before your send won't be included. We strongly recommend drafting your entire campaign, including its complete audience, more than 24 hours before you want it to send.
As you plan your audience, keep in mind that email campaigns sent through Feathr automatically exclude certain contacts. These are people who have:
- Previously hard bounced, meaning they couldn't receive an earlier email from you because of a permanent issue. For example, their email address is invalid or expired, or their email server blocked the message.
- Marked any previous email as spam.
- Soft bounced 5 times, meaning they couldn't receive earlier emails because of a temporary issue. For example, their mailbox was full or set up incorrectly, or the email was too large to process.
This improves the deliverability and long-term performance of your email campaigns by making sure "low quality" contacts aren't emailed.
Step 10: Verify your campaign details and Publish. Every email sent with Feathr must go to people who have actively opted in to receive emails from you.
If your send time is in the future, the campaign will show as Scheduled until it sends, and as Complete once it has sent.
Note: Save your work as you go. Your changes aren't saved automatically. If you try to leave a step with unsaved changes, Feathr will ask you to confirm before you go.
Common Questions
Does Feathr include my contact information and unsubscribe link at the bottom of each email, and how do I edit them?
Yes. Your campaign's Sender Info and a link to update email preferences are automatically added to the bottom of each email. To preview this text, send yourself a test email from Step 8 of the campaign wizard. It won't appear in the template Preview.
Learn more about customizing your unsubscribe options in this article.
Why is the Publish button grayed out or not able to be clicked?
If the Publish button is gray and you can't click it, part of your campaign draft is still unfinished. Hover over the Publish button to see a pop-up explaining what's left to set up before you can publish.
How can I re-send this email to the people who haven't opened it yet?
Start by duplicating the original email and keeping the same inclusion Group on the copy.
This time, you'll also need to add an exclusion Group made up of the people who opened the original email. That way, the new email only goes to people from the original send who did NOT open it.
The easiest way to build that exclusion Group is from the campaign engagement table on the original email. Select "Opened" as the interaction, then use the "create group" feature.
Add this Group to your new email and make sure to select "Excluded."
Note: If you often re-send emails to people who didn't open them, consider using a Drip campaign instead. You can set any email in a Drip to go only to people who didn't open the email before it. Learn more in How to Publish an Email Drip Campaign.