Attributes are trackable characteristics of individual Persons. Learn more about Attributes here.
The underlined Attributes in the list of filterable Attributes below require Custom Data to be captured through your pixel implementation. All other Attributes are captured by default, and do not require Custom Data.
Note that all fields are case sensitive when used in an update.
Name "name": <string>
The first and last name of the Person represented by this record.
feathr("update",{
"name": "Tony Lark"
});
Email "email": <string>
The email address of the Person represented by this record.
feathr("update",{
"email": "Tony.Lark@larkindustries.com"
});
External ID "external_id": <string>
An ID that uniquely identifies the Person in another platform to serve as a link between Feathr Person data and that platform (e.g., Member Number).
feathr("update",{
"external_id": "jcpwij12"
});
Occupation "occupation": <string>
The occupation, role, job, or employment of the Person represented by this record.
feathr("update",{
"occupation": "CEO"
});
Companies "companies": <string array>
The companies associated with the Person represented by this record.
feathr("update",{
"companies": ["Lark Industries"]
});
Income "income": <number>
The income associated with the Person represented by this record.
feathr("update",{
"income": 5000
});
Phone "phone": <string>
The phone number of the Person represented by this record.
feathr("update",{
"phone": "352-000-0000"
});
Address "address.premise1": <string> "address.premise2": <string>
First and (optional) second line of a physical address.
feathr("update", {
"address.premise1": "550 SW 2nd Ave",
"address.premise2": "Apartment 43",
});
City/Locality "address.locality": <string>
City, town, or village for the Person represented by this record.
feathr("update", {
"address.locality": "Gainesville"
});
State/Province "address.administrative_area_name": <string>
State, province, or region for the Person represented by this record. ISO 3166-2.
feathr("update", {
"address.administrative_area_name": "FL"
});
Zip/Postal Code "address.postal_code": <string>
Postal code or zip code of area for the Person represented by this record.
feathr("update", {
"address.postal_code": "90210"
});
Country "address.country_name": <string>
Country code for the Person represented by this record. ISO 3166-1 alpha-2 country codes.
feathr("update", {
"address.country_name": "US"
});
Date First Seen
The date this record was created.
Date Last Seen
The date of the last time the Person represented by this record produced a tracked activity.
Times Seen
The total number of times the Person represented by this record produced a tracked activity.
Sessions
The total number of sessions tracked. A session is a group of activities that resets after one hour of inactivity.
Last Browser
The last internet browser used for the Person represented by this record based on tracking data.
Last Platform
The last operating system used for the Person represented by this record based on tracking data.
Continent
Continent codes, AF, AN, AS, EU, NA, OC, SA derived from the IP data for the Person represented by this record.
Latitude
The most recent geographical latitude derived from the IP data for the Person represented by this record.
Longitude
The most recent geographical longitude derived from the IP data for the Person represented by this record.
Time Zone
Timezone derived from the IP data for the Person represented by this record.
Custom Fields <string>: <string>, <number>, <date>, <boolean>, or <string array>
Additional fields of your choice can be added to your database with Falcon.
Convention is for the key to be in all-caps.
feathr("update",{
"TICKET_TYPE": "All Access"
});
feathr("update",{
"BOOTH_NUMBER": 12
});
feathr("update",{
"BIRTH_DATE": "1970-05-29"
});
feathr("update",{
"OVER_21": true
});
feathr("update",{
"INTERESTS": ["Engineering", "Suits", "Rockets"]
});