NOTE: This is preliminary documentation for an unreleased Feature. Watch for an announcement when this feature is widely available in Feathr.
Feathr's integration with the Google Ad Grant program allows you to connect your existing Google Ad Grant account to your Feathr account. Using this integration, you can create, manage, and edit Google Ad Grant campaigns in Feathr. You can also combine Google Ad Grant campaigns into Feathr Projects, Flights, and Reports, giving you a full view of all your marketing efforts in a single platform.
This article will demonstrate how to create and publish a Google Ad Grant Campaign in Feathr.
If this is your first time creating a Google Ad Grant Campaign, we suggest reading our best practices article prior to publishing a campaign.
Before Creating a Campaign
Before you can create a Google Ad Grant Campaign in Feathr, you must integrate your existing Google Ad Grant account with your Feathr account. Follow the instructions in this article to integrate your accounts.
Once your Google account is integrated with Feathr, you can launch a Google Ads Grant Campaign.
Begin by navigating to a Project where you'd like your Google Ad Grant Campaign to reside. Click +Add at the top right of the window, and select Google Ad Campaign. This will open the Campaign Wizard, which guides you through each step of the campaign.
In step one, you are prompted for some basic information. The website field is your landing page URL. This is where people will land when they click your ads. Campaign name is for your internal records only. Business name is optional, but will ensure your ads also appear in search results when someone Googles your business directly, even if the business name is not one of your targeted search terms.
Step two is where you choose the geographic targeting of your campaign. This will limit the display of your text ads to search results in the geographic areas you choose. That allows you to target your audience appropriately and ensure your ad budget goes farther.
You can choose a specific address, or a zip code, city, or region.
Step three is one of the most crucial steps of your campaign. This is where you choose the keywords you wish to target with your campaign. Google text ads behave by serving your text ads at the top of search results when people search for keywords related to your campaign. This step is where you choose those keywords. You may add up to 20 keyword themes to your campaign. Learn more about keyword themes directly from Google here.
Step three also asks you to choose your campaign's language. English is set as the default.
In step four, you build the actual text ad for your campaign. The Feathr Campaign Wizard allows you to preview your ad as you write it, so you can easily make changes from the point of view of your target audience. Want some assistance with this step from the Wizard? Click Suggest anywhere in this step to have your ad text populated for you. If you'd like to learn more about writing great Google Ads, read or watch this guide from Google.
Follow the on-screen prompt in step five to create a goal directly in your Google account. Google does not allow third party integrations to generate new goals, but once a goal is created in your Google account, it will be selectable and trackable in Feathr. Goals are essential for accurate conversion tracking. Google offers lots of information about goals in their own documentation.
In the sixth step you will select the run dates and budget for your campaign. First, select the amount of time you'd like to run your campaign (using the calendar tool). The Feathr Campaign Wizard will suggest a daily budget based on the calculated volume of your keyword themes and the length of your campaign. You may use the suggested budget or enter your own.
The final step, step seven, summarizes the choices you've made as you've gone through the Wizard. Read over them carefully, and if you're ready, click Publish. You may also save the drafted campaign to return later.