Feathr's integration with the Google Ad Grant program allows you to connect your existing Google Ad Grant account to your Feathr account. Using this integration, you can create, manage, and edit Google Ad Grant campaigns in Feathr. You can also combine Google Ad Grant campaigns into Feathr Projects, Flights, and Reports, giving you a full view of all your marketing efforts in a single platform.
This article will demonstrate how to create and publish a Google Ad Grant Campaign in Feathr.
If this is your first time creating a Google Ad Grant Campaign, we suggest reading our best practices article prior to publishing a campaign.
Before Creating a Campaign
Before you can create a Google Ad Grant Campaign in Feathr, you must integrate your existing Google Ad Grant account with your Feathr account. Follow the instructions in this article to integrate your accounts.
Once your Google account is integrated with Feathr, you can launch a Google Ads Grant Campaign.
Step-by-Step Guide
Begin by navigating to a Project where you'd like your Google Ad Grant Campaign to reside. Click +Create at the top right of the window, and select Google Ad Campaign. This will open the Campaign Wizard, which guides you through each step of the campaign.
In step one, you are prompted for some basic information. The website field is your landing page URL. This is where people will land when they click your ads. Campaign name is for your internal records only. Business name is optional, but will ensure your ads also appear in search results when someone Googles your business directly, even if the business name is not one of your targeted search terms.
Step two is where you choose the geographic targeting of your campaign. This will limit the display of your text ads to search results in the geographic areas you choose. That allows you to target your audience appropriately and ensure your ad budget goes farther.
You can choose a specific address, or a zip code, city, or region.
Step three is where you make selections and review Google Search keywords and ads.
Follow the on-screen prompt in step four to create a goal directly in your Google account. Google does not allow third party integrations to generate new goals, but once a goal is created in your Google account, it will be selectable and trackable in Feathr. Goals are essential for accurate conversion tracking. Google offers lots of information about goals in their own documentation.
In the sixth step you will select the run dates and budget for your campaign. First, select the amount of time you'd like to run your campaign (using the calendar tool). The Feathr Campaign Wizard will suggest a daily budget based on the calculated volume of your keyword themes and the length of your campaign. You may use the suggested budget or enter your own.
The final step, step seven, summarizes the choices you've made as you've gone through the Wizard. Read over them carefully, and if you're ready, click Publish. You may also save the drafted campaign to return later.