Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
How to read an Invites campaign report
You made awesome marketing collateral for your Partners, they started sharing it, but how do you know how well your Invites campaign is performing? Your Invites Campaign Report has detailed informa...
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How to Publish a Monetization Campaign
Monetization Campaigns allow you to monetize your audience by selling ad impression packages to your Partners (Exhibitors, Sponsors), targeting the Goals you're tracking in Feathr. Partner Campai...
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How Feathr Secures Your Data
Feathr employs several security protocols in order to ensure the security of your data. Privacy Policy At Feathr, we are keenly aware of the trust you place in us and our responsibilit...
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Conversion Pixel Developer Guide
What is a Conversion Pixel? A conversion pixel is just a snippet of pre-defined JavaScript code that can be added to a site where the Feathr Super Pixel has already been placed. It uses the feathr ...
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How to use Advanced Conversions
Advanced Conversions enable you to capture accurate data from complex campaign goals, such as specific purchases from a shopping cart or tickets for events with numerous attendance options. They ar...
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How to read a Tracked Link campaign report
Feathr's Tracked Link campaigns measure the performance of your marketing initiatives outside of Feathr, like email, paid search, and social media posts. Your campaign report features metrics on ac...
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How to Publish a Meta Campaign from Feathr (Facebook & Instagram)
Feathr's Meta integration allows you to connect your Facebook and Instagram accounts to Feathr and use Feathr to publish and manage ad campaigns on those platforms. Using Feathr, you can target you...
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Cross-Device Tracking FAQs
Cross-device retargeting is a collection of technologies that enable data-driven marketers like yourself to be certain that website visits can be translated into retargeting campaigns that reach ...
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How to Publish a Conversation Campaign
1. Navigate to the Project with which you want to associate the Conversation 2. Click '+Add Campaign' 3. Select 'Conversation' 3. Next, you'll be presented a form and a preview section to configur...
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Registration Tracking Methods
This article outlines the steps to track conversions with several common registration confirmation processes for Feathr customers who are not using/cannot use Google Tag Manager. Conversion trackin...