Chris Hillman

Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.

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Articles

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  • Privacy FAQs

    How does Feathr collect web analytics data? The short answer: Cookies and web-beacons. What are cookies, and how do they work? Cookies are small text files that web servers typically send to a use...

  • Introduction to Data Services

    Data Services are included in every Service Package and can be added to any Feathr account to enhance the data capture capabilities of the Super Pixel, enabling you to track specific behaviors beyo...

  • Introduction to Flights

    Feathr's Flights feature is a way of visualizing your campaigns to understand their impact on your organization's high-level goals, as well as the steps of the marketing funnel your audience moves ...

  • First Steps for New Feathr Customers using Google Tag Manager

    I'm a brand new Feathr customer. Where do I begin? First, we'd like to say welcome to Feathr. You've chosen the best tool to promote and grow your organization's membership, donations, event attend...

  • How to Build a Group

    The Super Pixel tracks Activities and Attributes associated with users visiting your site. You can use those Attributes and Activities to filter and create Groups, which can be used as targeted aud...

  • Reports Overview

    Share your campaign success easily with Feathr's robust Reports. There are several places to find Reports in Feathr, and this article summarizes where to find performance metrics and how to share c...

  • Feathr Billing Basics

    This article discusses how Feathr charges and invoices for media and how to add billing configurations and payment methods in the Feathr app. A billing configuration must be established in Feathr b...

  • Ad Creative Specifications

      This is a guide to Creative Specifications for Feathr Ad Campaigns. For tips and best practices around the content of your creatives, read Best Practices for Creatives. File Size:The maximum file...

  • What is Reachability?

    In your Feathr account, you will frequently run into words like "reachable" or "reachability." This brief article will clarify the meaning and usefulness of those terms.   Reachability When a perso...

  • Finance FAQs

    What are Feathr's payment method options?The most efficient and easiest way to make payments is to add your preferred payment method(s) to your Feathr account. (Follow the step-by-step instructions...