Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
How to reduce bounce rates on Email campaigns
Bounce Rates Email campaigns with high bounce rates can cause serious issues for your marketing and Feathr usage. A "bounce" is any email that can't make it to the recipient's inbox. This could be ...
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How to Read an Email Marketing Campaign Report
Feathr's Email Campaign reports display the metrics of your campaign's success. If you've run ad campaigns in Feathr before, you'll find that the reporting looks similar, but with a few key differe...
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How to Publish a Smart Send campaign
Smart Send Email Campaigns offer all the same functionality of Single Send Campaigns, but they add behavior-based triggered sends that will ensure your message gets to the right person at the right...
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Subscription Management for Email Marketing Campaigns
This article details how to customize the subscription preference options in Feathr's Email Marketing campaigns. Keep in mind that it is your responsibility to adhere to all applicable email commun...
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Using Goals in Flights
Flights is a campaign planning tool in Feathr that allows you to plan and visualize an entire set of Campaigns over the length of a promotional period or project. Flights also offers an additional ...
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How to Build and Publish a Pre-Made Flight
Flights is a convenient and flexible tool within Feathr for quickly and easily building repeatable Campaign plans. One of the most popular features of Flights is a set of pre-made Flights, designed...
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How to Build and Publish a Custom Flight
Flights is Feathr's sophisticated and flexible campaign planning module. Flights helps you plan, organize, and report on an entire set of campaigns tied to a shared end goal, such as a registration...
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How to Use the Landing Pages Editor
Pages is Feathr's simple drag-and-drop landing page builder. Pages can be used in a Landing Page Campaign, an Invites Campaign, or as standalone webpages. You can also connect your website domain t...
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How to Design Ad Creatives Within Feathr using the Banner Builder
Feathr's Bannersnack-powered Banner Builder allows you to design great creatives from scratch without external software, or even graphic design expertise. Start by navigating to the Project where ...
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How to design an Invites Banner using the Template Editor
Banners are a powerful tool in an Invites campaign to provide custom marketing collateral to your Partners. Banners can be designed using the bannersnack editor, following the instructions in the a...