If your Feathr Account houses multiple events or properties, Roll Up Reporting may be a great tool for you to utilize. It will add an extra section called Roll Up Report in the left side panel to show all of your events, their number of Campaigns, Landing Pages, Conversions influenced and driven, CPA, spend, and ROI. Below you will learn how to enable this feature, and all of the details Roll Up Reports show.

How to Read Roll Up Reports

  1. Log into Feathr, and click "Roll Up Report" under the Reporting section.

2. You will see all of your events in alphabetical order with information on campaigns, landing pages, conversions, etc. 

3. When viewing the Roll Up Report, ten events are shown by default. At the top left, above Event Name, you can choose to see 10, 25, 50, or 100 at a time by selecting the appropriate number.

4. To the right of the Roll Up Report, you can see a Search bar. Use this if you have many events and you want to quickly search for an event by name.

Below is an overview of each column shown:

  • Event Complete: has the event date passed? Yes or no.
  • Number of Campaigns: the total number of campaigns run for this event.
  • Landing Pages: the total number of Landing Pages created for this event.
  • Active Partners: the total number of active partners using their landing pages for this event.
  • Conversions Influenced: total number of conversions influenced across all campaigns for this event.
  • Conversions Driven: total number of conversions driven across all campaigns for this event.
  • CPA: average cost per acquisition for this event.
  • Spend: total spend on all campaigns for this event.
  • ROI: average return on investment for this event. 

Reminder Definitions: 

  • Active Partners have 10 or more views on their landing page.
  • Conversions Influenced are the total number of conversions (out of all Conversions Tracked) that were meaningfully influenced by the campaign. This means they saw a substantial amount of ads, and/or clicked through one or more of them. They also had to complete the Goal of the campaign to convert and be counted.
  • Conversions Driven are the sum of all the Revenue Impact Scores from the conversions influenced. This tells you the number of conversions that this campaign can take 100% credit for completing the conversion Goal. 
  • CPA is calculated by dividing the conversions driven in a particular campaign by the amount spent on that campaign.
  • ROI is calculated by multiplying the value set on a conversion Goal by the number of conversions driven.

5. Click on the hyperlinked number of campaigns to see more information on the campaigns run for that event. 

6. Here you see the names of all campaigns for this event, along with the active users, conversions, CPA, spend, and ROI. 

Below is an overview of each column shown:

  • Active Users: the number of unique cookies that interacted with this campaign.
  • Conversions Influenced: total number of conversions influenced by this campaign.
  • Conversions Driven: total number of conversions driven by this campaign.
  • CPA: average cost per acquisition for this campaign.
  • Spend: total spend on this campaign.
  • ROI: average return on investment for this campaign. 

7. Click the back button, and then select the hyperlinked number of Landing Pages to see more detail on the Landing Pages for the event. 

8. Here you'll see the Landing Page name, active users, conversions, and conversion rate. 

Below is an overview of each column shown:

  • Active Users: the number of unique cookies that interacted with this Landing Page.
  • Conversions Tracked: includes all conversions that interacted with your Landing Page and completed the Goal conversion. 
  • Conversions Driven: total number of conversions driven by this Landing Page.
  • Conversion Rate: the number of active users divided by the conversions tracked for this Landing Page.

Related Articles

Conversions Driven, Influenced, and Tracked
How to Create an Event Report
Understanding a Feathr Generated Report


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