We are positively brimming with excitement to announce several new (and valuable) features in the latest Feathr release update. 

Major Releases

✔ Facebook Integration (BETA) 

*Because of limitation imposed by Facebook, this feature is currently in beta testing with a small number of accounts. We look forward to rolling this out to more customers as Facebook approves our integration. Please contact your Customer Success Manager if you are interested in participating in the next, larger round of beta testing that will occur in the new year. 

Feathr now integrates directly with Facebook’s ad server. Feathr customers can now advertise on Facebook directly from the Feathr platform, utilizing Feathr’s audience segments. Target your audience exactly where they exist: on Facebook. The feature enables sidebar ads as well as News Feed ads, providing maximum flexibility and visibility to any audience you’d like to target.

✔ Partner Referral Suite + Drag and Drop Template Builder

The next major release is a huge upgrade to Feathr’s partner referral tools. With this update, you can launch partner landing pages faster than ever, and with the full creative control you’ve been demanding. Building templates for landing pages, emails, and referral banners has never been easier. Just drag and drop.

In addition, new reporting features show not only which of your partners conducted the outreach but which of their channels performed best. Another great feature is the fact that your partners (exhibitors, sponsors, speakers, media partners) have the option to download the email template or upload their list which removes the persistent barrier of sharing customer email lists with event organizers. In both cases, the email template retains the tracking pixel.

Our first beta customer to try the Partner Referral Suite generated over 580 registrations on their first event! 

If you're interested in joining our larger round of beta testing, please contact your Customer Success Manager, otherwise we'll be releasing the new Partner Referral Suite and drag and drop template builder to all customers on January 1

Minor Releases

✔ Fix: Cost per Acquisition 

We've fixed the bug that was preventing the CPA of your campaigns to not display at the campaign level. 

✔ Improvement: People Tracking 

We have improved and updated our tracking to be closer to pre-Da Vinci Segment numbers. Many of you noted and gave us feedback that the Segment sizes you were seeing in the Da Vinci update were much smaller than what you had been seeing in the Legacy app and you didn't like it. We've updated our tracking to include more of the people who interact with your Super Pixel so you can reach more prospects. 

✔ Improvement: Clearer Geographic Filters

We've updated the labels associated with Geo-filters to make it more clear where you're campaign will be targeting. See at a glance if what you're looking at is a city or country.

✔ Improvement: Segment Size Calculation Display

Now when you build a Segment you don't have to wait a day for the Segment Size to calculate, it calculates automatically. What does this mean for you? You can now create Lookalike Segments the same day you build a Segment, plus more insight into whether the Segment you created is accurate. 

Additional Resources

There’s plenty more to learn about the function and optimization of our new features, so here are some articles and videos providing step-by-step instructions on how to implement them. Please feel free to browse through our help desk, which contains the cumulative knowledge of our dedicated Customer Success team and our tireless Product Development team.

What is a Referral Campaign?
How to Make a Referral Campaign
A quick screen recording of template building (watch on mute unless you like Post Malone)

The features and improvements we add to Feathr are based on your feedback. 

If you have an idea for how we can improve a feature or an idea for anew feature you'd like to see, please let us know! You can email us at [email protected] or reach out directly to your Customer Success Manager.

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