So, you've sold a Sponsored Retargeting (Partner) campaign. Congratulations! You've created net new revenue for your event by selling a digital asset that was previously not monetized.
Now, how do you fulfill that campaign to ensure the sponsor gets the exposure they paid for? It's actually pretty simple. Here's what to do:
- Gather creatives from sponsor - make sure they know the right sizes to provide.
- Create a partner campaign in Feathr.
- Send the live campaign report link to the sponsor so that they can monitor the progression of their campaign.
That's it! Your sponsors retargeting campaign will go live and they'll automatically get information about the progress of their campaigns from the live report.
Feathr will ensure that your sponsor's campaign reaches its frequency or impression target. If there are any issues around that or anything else, your Customer Success manager will be sure to reach out and notify you.