Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
How to Integrate iMIS with Feathr
For all non-Feathr Lite licenses, we offer a direct integration with iMIS, an EMS (engagement management system) used by many Feathr customers to manage donor, member, and other organizational data...
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Feathr Data and Google Analytics 4
Why does my Google Analytics Data Differ from my Feathr Data?Google Analytics not matching a specific platform's data reporting is an industry wide phenomenon, and not unique to Feathr. Here are so...
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The User Guide to Feathr Meta Campaigns
This article serves as a guided overview to Feathr's Meta marketing Campaigns, as well as a curated resource hub for the documentation and help information related to using them. Table of Content...
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How to Connect your Instagram Account to Feathr
You may now use Feathr to run ad campaigns on Instagram in addition to Facebook, as they are both Meta platforms. Technical limitations require an Instagram page to first be connected to Facebook b...
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What is a Conversion?
One of the most important (and most commonly misunderstood) concepts in digital marketing is the conversion. In this article, we will define conversions, their importance, and offer resources to tr...
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Best Practices for Affinity Campaigns
Feathr's Affinity Campaign is like a retargeting campaign that bypasses your own first-party data and connects you directly to large groups of potential customers based on their shared characterist...
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What is an Affinity Campaign?
Affinity Campaigns (FKA custom Lookalike campaigns) are powerful campaigns that allow you to tap into enormous audiences based on knowledge of that audience's demographic, industry, or in-mark...
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How to Fix Facebook Ads that were Rejected for Social or Political issues
This article covers some options for Feathr users who have had creatives rejected for being related to social or political issues when they are not intended to be related to those issues. If your a...
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Multi-Convert: How to Count Multiple Conversions by the Same Person
This article describes Feathr's multi-convert feature as well as use cases that should help you choose whether to use multi- or single-convert. Some campaign goals, such as event registrations, are...
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How to Generate an API Key for Integrations
An API key is a crucial element of any cross-app integration. Before using Zapier or any other Feathr integration, you'll need to generate an API key in Feathr. Continue reading for instructions. ...