Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
Using the Domain Allow List
In order to prevent unnecessary blocking of links in your Feathr pages, ads, and emails, Feathr offers a domain allow list feature. Using this feature enables you to create a list of domains that a...
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Why Have My Reachable People Numbers Dropped?
Feathr works to be constantly vigilant in identifying opportunities to repair, maintain, and improve the ways your data are handled, calculated, and presented. One example of that kind of data you ...
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What is the iMIS Integration?
iMIS is an EMS (Engagement Management System) used by many membership-based organizations (and lots of Feathr customers) to store and activate data about their members. Because that data is not nat...
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How to Map your iMIS Integration
Once you have completed your iMIS integration, the next step is to map the data you collect in iMIS to its corresponding fields in Feathr. This ensures every category of data you wish to track from...
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How to Integrate iMIS with Feathr
For all non-Feathr Lite licenses, we offer a direct integration with iMIS, an EMS (engagement management system) used by many Feathr customers to manage donor, member, and other organizational data...
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Feathr Data and Google Analytics 4
Why does my Google Analytics Data Differ from my Feathr Data?Google Analytics not matching a specific platform's data reporting is an industry wide phenomenon, and not unique to Feathr. Here are so...
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The User Guide to Feathr Meta Campaigns
This article serves as a guided overview to Feathr's Meta marketing Campaigns, as well as a curated resource hub for the documentation and help information related to using them. Table of Content...
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How to Connect your Instagram Account to Feathr
You may now use Feathr to run ad campaigns on Instagram in addition to Facebook, as they are both Meta platforms. Technical limitations require an Instagram page to first be connected to Facebook b...
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What is a Conversion?
One of the most important (and most commonly misunderstood) concepts in digital marketing is the conversion. In this article, we will define conversions, their importance, and offer resources to tr...
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Best Practices for Affinity Campaigns
Feathr's Affinity Campaign is like a retargeting campaign that bypasses your own first-party data and connects you directly to large groups of potential customers based on their shared characterist...