Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
Adding Advertisers in Feathr
To comply with digital advertising quality standards enforced by our ad exchange partners, Feathr customers who run campaigns on behalf of organizations other than their own (such as agencies an...
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How to Publish a Tracked Link campaign
Tracked Link campaigns allow you to measure the impact of all of your marketing efforts right from your Feathr account. A tracked link is simply a URL with UTM parameters attached to it so Feathr c...
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How to Create a Template for Email Marketing Campaigns
This article covers the basics of designing a template for Email Marketing campaigns, like a Single Send campaign. Find our full instructions on how to send Single Send email campaigns in this art...
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How to add multiple Super Pixels to a page
There are some cases where you may want to add multiple instances of the Super Pixel to a page that run in parallel. For instance, you might have two different pixels, one representing a parent org...
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How to add the Super Pixel to your Novi AMS Website
Learn how to embed the Feather Super Pixel code into your Novi website First, copy the Super Pixel code from Feathr (click here to learn how). Once you have copied the Super Pixel code, go to your ...
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What is a Project?
The vast majority of any work you will do in Feathr occurs in one of two places: Community or Projects. Let's learn what a Project is. Simply put, a Project is a folder within which you manage and...
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What is a Goal?
One of the most important elements of Feathr campaigns are Goals. In this article, we'll learn what a Goal is, how it interacts with your data, and how to optimize campaign Goals to track success. ...
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Integrate your exhibitor platform with Feathr
What is the Partner Dashboard Widget? The Partner Dashboard Widget allows you to securely link your Partners directly to their Partner Dashboards through a button without having to import any data ...
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What is an Invites Campaign?
What is an Invites Campaign? An Invites Campaign is a collection of customizable collateral that allows your organization's partners to refer and invite their own customers and colleagues to an ...
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Best Practices for Lookalike Campaigns
Lookalike campaigns can expand your digital audience and help you reach new prospects. Learn more about them and find out our recommendations below. What's a lookalike audience?Lookalike Campaign T...