Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
Why am I not seeing my ads?
Understand where and how your ads are appearing across the web in this article. You've launched a retargeting campaign, and now you want to see it in action, but often you won't actually see y...
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Conversion Pixel Developer Guide
What is a Conversion Pixel? A conversion pixel is just a snippet of pre-defined JavaScript code that can be added to a site where the Feathr Super Pixel has already been placed. It uses the feathr ...
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Introduction to Data Services
Data Services are included in every Service Package and can be added to any Feathr account to enhance the data capture capabilities of the Super Pixel, enabling you to track specific behaviors beyo...
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Feathr Ads Campaign Types Explained
What's the difference between the campaign types I see when I add a new campaign? In this article, we’ll define the differences between each campaign type in the Ads Module and offer insights ...
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Person Attribute Fields Explained
In addition to the multiple Activities you can use to filter your Feathr data, there is a category of variables called Attributes that allow you to base your Groups not just on what your audience d...
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How Feathr Manages Facebook Campaigns
Among Feathr's many digital advertising tools is the option to run ads on Facebook (and its properties) directly through your Feathr account. This is done through Facebook's 2-tier Business Manager...
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How to Connect your Instagram Account to Feathr
You may now use Feathr to run ad campaigns on Instagram in addition to Facebook, as they are both Meta platforms. Technical limitations require an Instagram page to first be connected to Facebook b...
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Multi-Convert: How to Count Multiple Conversions by the Same Person
This article describes Feathr's multi-convert feature as well as use cases that should help you choose whether to use multi- or single-convert. Some campaign goals, such as event registrations, are...
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What is a Conversion?
One of the most important (and most commonly misunderstood) concepts in digital marketing is the conversion. In this article, we will define conversions, their importance, and offer resources to tr...
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How to Fix Facebook Ads that were Rejected for Social or Political issues
This article covers some options for Feathr users who have had creatives rejected for being related to social or political issues when they are not intended to be related to those issues. If your a...