Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Recent activity by Chris Hillman-
Privacy Compliance for Canadian Organizations using Feathr
Canadian businesses are subject to regulations that protect the online privacy of Canadians. This article covers an overview of the regulations, our interpretation of the legal requirements for reg...
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How to Publish an Invites Campaign
Invites Campaigns allow your Partners (sponsors, exhibitors, speakers) to refer and invite their customers and colleagues to your event or promote your other marketing initiatives. It is a group of...
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How to Read a Monetization Campaign Report
Feathr's Monetization module is a powerful Sponsored Retargeting tool that features live, shareable campaign reports. Once a Monetization campaign is published, the report link begins populating re...
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The Essential Elements of a Successful Monetization Media Kit
One of the most influential factors in the success of Monetization packages is the Media Kit. A Media Kit's purpose is to inform and persuade your partners of the value in advertising directly to y...
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How to Design an Invites Landing Page
Creating Your Template In the Templates step of your Invites Campaign, you will be prompted to choose a Template for your landing page. You can start a blank Template from this step, or choose am...
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How to Import Partners
In this article, you will learn how to add individual Partners or Partner lists to associate them with Invites or Monetization Campaigns. You can add one Partner at a time, or import a spreadsheet....
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How to ask your Vendors to Place Google Tag Manager (GTM) Tracking
Every technology vendor is different, but most will happily place the Feathr Super Pixel via Google Tag Manager (GTM) once they understand what it is. There is an ever growing number of technology...
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How To Pay For Ad Campaign Media
When Ad Campaigns run, they incur media costs additional to the Feathr platform fee. To pay for media, Feathr Ad Campaigns use the Billing Configuration associated with their Project. This can h...
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How to Add an Email Sending Domain
Adding custom domains to your Feathr account enables you to build web pages using Feathr's tools, but host them on your own domain. It also connects your email sending domain to your Feathr email m...
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How to use Ad Tags in Feathr Campaigns
What is an Ad Tag? An ad tag is a code snippet that indicates the space where an HTML5 ad will be displayed on a website. The code includes the ad size, design details, basic page information of...