Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Votes on activity by Chris Hillman-
Best Practices for Invites Campaigns
Invites Campaigns allow your Partners (sponsors, exhibitors, speakers) to refer and invite their customers and colleagues to your event. It is a group of up to 3 types of customized collateral made...
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How to Give Feathr Permission to Edit Your GTM Container
Once your GTM Container has been placed across your site(s), you need to give Feathr "Publishing Permission" to your Google Tag Manager Container. This will allow our developers to insert your Feat...
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Best Practices for Geofencing Campaigns
Geofencing campaigns are a unique way to get your message in front of an audience when you know where they’ll be, and when. Allowing you to target hyper-specific locations, geofencing is an inex...
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Best Practices for Retargeting Campaigns
Retargeting is a highly targeted and high-converting form of digital display advertising. When running retargeting campaigns in Feathr, here are some best practices to keep in mind. Budget Feat...
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Google Tag Manager Super Pixel Implementation
This guide provides step by step instructions to install website tracking via Google Tag Manager (GTM) provided by Feathr, or to install website tracking by placing the Feathr Super Pixel in an exi...
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Best Practices for Groups
Guidance and tips for building effective targeted audiences. Audience segmentation is one of Feathr's most powerful features. Using Groups enables you to create distinct and nuanced collections of ...
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How to Publish an Email Drip Campaign
Feathr's Email Drip Campaign is a powerful marketing tool, allowing you to compose a series of emails over time to a group of recipients, automatically triggered by activity, person field change, o...
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Why Have My Reachable People Numbers Dropped?
Feathr works to be constantly vigilant in identifying opportunities to repair, maintain, and improve the ways your data are handled, calculated, and presented. One example of that kind of data you ...
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What is Reachability?
In your Feathr account, you will frequently run into words like "reachable" or "reachability." This brief article will clarify the meaning and usefulness of those terms. Reachability When a perso...
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How to use the Partner Messaging Tool
To get the most out of an Invites campaign, it's important to communicate with your Partners. Messages about their shareable collateral, updates to the campaign, leaderboards...there are plenty of ...