Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Recent activity by Chris Hillman-
Conversion Attribution Models
An Attribution Model is a set of rules that defines how credit is given to campaigns based on the breadcrumbs in a conversion path. In essence, it offers you fine control over how conversions are r...
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How to use the Partner Messaging Tool
To get the most out of an Invites campaign, it's important to communicate with your Partners. Messages about their shareable collateral, updates to the campaign, leaderboards...there are plenty of ...
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Cross-Device Tracking FAQs
Cross-device retargeting is a collection of technologies that enable data-driven marketers like yourself to be certain that website visits can be translated into retargeting campaigns that reach ...
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Glossary of Attribute Fields
Attributes are trackable characteristics of individual Persons. Learn more about Attributes here. The underlined Attributes in the list of filterable Attributes below require Custom Data to be capt...