Chris Hillman
Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.
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Articles
Votes on activity by Chris Hillman-
What is an Invites Campaign?
What is an Invites Campaign? An Invites Campaign is a collection of customizable collateral that allows your organization's partners to refer and invite their own customers and colleagues to an ...
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Best Practices for Email Mapping Campaigns
An Email Mapping campaign allows you to reach your email prospects with display advertising, whether or not they’ve been on your website. Read below to learn more. Budget Your campaign budget d...
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How to Launch a Monetization Campaign
Monetization Campaigns allow you to monetize your audience by selling ad impression packages to your Partners (Exhibitors, Sponsors), targeting the Goals you're tracking in Feathr. Partner Campaig...
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Ad Creative Specifications
This is a guide to Creative Specifications for Feathr Ad Campaigns (Retargeting, Email List, Search Keyword, Lookalike, and Geofence Campaigns). For tips and best practices around the content of...
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What is an Affinity Campaign?
Affinity Campaigns (FKA custom Lookalike campaigns) are powerful campaigns that allow you to tap into enormous audiences based on knowledge of that audience's demographic, industry, or in-mark...
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How to Build and Launch a Pre-Made Flight
Flights is a convenient and flexible tool within Feathr for quickly and easily building repeatable Campaign plans. One of the most popular features of Flights is a set of pre-made Flights, designed...
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What is a Goal?
One of the most important elements of Feathr campaigns are Goals. In this article, we'll learn what a Goal is, how it interacts with your data, and how to optimize campaign Goals to track success. ...
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How to Build a Group
The Super Pixel tracks Activities and Attributes associated with users visiting your site. You can use those Attributes and Activities to filter and create Groups, which can be used as targeted aud...
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First Steps for New Feathr Customers
I'm a brand new Feathr customer. Where do I begin? That's one of the most common questions we get from our newest customers. In this article, you'll learn the first steps you'll need to take in ord...
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Understanding Campaign Reports
To access a Campaign report, click the name of a published campaign. There are several configuration options at the top of the report. First, choose a Live view or select a date window. Next, confi...