Chris Hillman

Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.

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Articles

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  • What is an Invites Campaign?

    What is an Invites Campaign? An Invites Campaign is a collection of customizable collateral that allows your organization's partners to refer and invite their own customers and colleagues to an ...

  • How to Build a Group

    The Super Pixel tracks Activities and Attributes associated with users visiting your site. You can use those Attributes and Activities to filter and create Groups, which can be used as targeted aud...

  • How to Launch a Monetization Campaign

    Monetization Campaigns allow you to monetize your audience by selling ad impression packages to your Partners (Exhibitors, Sponsors), targeting the Goals you're tracking in Feathr. Partner Campaig...

  • Ad Creative Specifications

      This is a guide to Creative Specifications for Feathr Ad Campaigns (Retargeting, Email List, Search Keyword, Lookalike, and Geofence Campaigns). For tips and best practices around the content of...

  • How to Build and Launch a Pre-Made Flight

    Flights is a convenient and flexible tool within Feathr for quickly and easily building repeatable Campaign plans. One of the most popular features of Flights is a set of pre-made Flights, designed...

  • What is a Goal?

    One of the most important elements of Feathr campaigns are Goals. In this article, we'll learn what a Goal is, how it interacts with your data, and how to optimize campaign Goals to track success. ...

  • First Steps for New Feathr Customers

    I'm a brand new Feathr customer. Where do I begin? That's one of the most common questions we get from our newest customers. In this article, you'll learn the first steps you'll need to take in ord...

  • Understanding Campaign Reports

    To access a Campaign report, click the name of a published campaign. There are several configuration options at the top of the report. First, choose a Live view or select a date window. Next, confi...

  • Best Practices for Invites Campaigns

    Invites Campaigns allow your Partners (sponsors, exhibitors, speakers) to refer and invite their customers and colleagues to your event. It is a group of up to 3 types of customized collateral made...

  • How to Give Feathr Permission to Edit Your GTM Container

      Learn how to create a GTM container in this article Once your GTM Container has been placed across your site(s), you need to give Feathr "Publishing Permission" to your Google Tag Manager Contain...