Chris Hillman

Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.

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Articles

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  • How to Design Ad Creatives Within Feathr using the Banner Builder

    Feathr's Bannersnack-powered Banner Builder allows you to design great creatives from scratch without external software, or even graphic design expertise.  Start by navigating to the Project where ...

  • Conversion Attribution Models

    An Attribution Model is a set of rules that defines how credit is given to campaigns based on the breadcrumbs in a conversion path. In essence, it offers you fine control over how conversions are r...

  • How to use Ad Tags in Feathr campaigns

    What is an ad tag?  An ad tag is a code snippet that indicates the space where an HTML5 ad will be displayed on a website. The code includes the ad size, design details, basic page information of w...

  • How to use the Partner Messaging Tool

    To get the most out of an Invites campaign, it's important to communicate with your Partners. Messages about their shareable collateral, updates to the campaign, leaderboards...there are plenty of ...

  • Glossary of Activity Fields

    An Activity is an action of an individual Person, such as viewing a web page, submitting a form, or clicking a link. Each Activity is made up of components that describe unique aspects of the Activ...

  • Cross-Device Tracking FAQs

      Cross-device retargeting is a collection of technologies that enable data-driven marketers like yourself to be certain that website visits can be translated into retargeting campaigns that reach ...

  • How to Build and Launch a Pre-Made Flight

    Flights is a convenient and flexible tool within Feathr for quickly and easily building repeatable Campaign plans. One of the most popular features of Flights is a set of pre-made Flights, designed...

  • How to ask your vendors to place the Super Pixel

    Every technology vendor is different, but most will happily place the Feathr Super Pixel once they understand what it is. There is an ever growing number of technology vendors, and Feathr is unabl...

  • Welcome to Feathr Video Playlist

    Welcome to Feathr! Start your journey here with a few helpful videos to get you started.  Be sure to follow the links below the videos for more information on each topic, and check out Feathr Acade...

  • Glossary of Attribute Fields

    Attributes are trackable characteristics of individual Persons. Learn more about Attributes here. The underlined Attributes in the list of filterable Attributes below require Custom Data to be capt...