Chris Hillman

Associate Director of Product Communication at Feathr. Musician and builder of guitars not at Feathr.

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  • How to Integrate Feathr and Wordpress

    This article outlines the steps to integrate your Wordpress and Feathr accounts via the simple (and free) third-party solution, Zapier.  The Zapier integration enables you to automatically sync dat...

  • How to design an Invites Email Template

    Access your Email Template Once you have selected an Email Template within your Invite Campaign, you will edit it in the Templates section of your Project. For the most up to date information on ac...

  • How to Generate an API Key for Integrations

    An API key is a crucial element of any cross-app integration. Before using Zapier or any other Feathr integration, you'll need to generate an API key in Feathr. Continue reading for instructions.  ...

  • Partner Leads Overview

    One of the primary values of Feathr Invites is as a lead retrieval source. When your partners share their Invites collateral, their own audience interacts with it and the collateral can collect lea...

  • Conversion Attribution Models

    An Attribution Model is a set of rules that defines how credit is given to campaigns based on the breadcrumbs in a conversion path. In essence, it offers you fine control over how conversions are r...

  • How to use the Partner Messaging Tool

    To get the most out of an Invites campaign, it's important to communicate with your Partners. Messages about their shareable collateral, updates to the campaign, leaderboards...there are plenty of ...

  • Glossary of Activity Fields

    An Activity is an action of an individual Person, such as viewing a web page, submitting a form, or clicking a link. Each Activity is made up of components that describe unique aspects of the Activ...

  • Cross-Device Tracking FAQs

      Cross-device retargeting is a collection of technologies that enable data-driven marketers like yourself to be certain that website visits can be translated into retargeting campaigns that reach ...

  • Welcome to Feathr Video Playlist

    Welcome to Feathr! Start your journey here with a few helpful videos to get you started.  Be sure to follow the links below the videos for more information on each topic, and check out Feathr Acade...

  • Glossary of Attribute Fields

    Attributes are trackable characteristics of individual Persons. Learn more about Attributes here. The underlined Attributes in the list of filterable Attributes below require Custom Data to be capt...