Kristen Zych

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  • Glossary of Activity Fields

    An Activity is an action of an individual Person, such as viewing a web page, submitting a form, or clicking a link. Each Activity is made up of components that describe unique aspects of the Activ...

  • Conversion Attribution Models

    An Attribution Model is a set of rules that defines how credit is given to campaigns based on the breadcrumbs in a conversion path. There are several different Attribution Models that are used in d...

  • Glossary of Attribute Fields

    Attributes are trackable characteristics of individual Persons. Learn more about Attributes here. The underlined Attributes in the list of filterable Attributes below require Custom Data to be capt...

  • How to add multiple Super Pixels to a page

    There are some cases where you may want to add multiple instances of the Super Pixel to a page that run in parallel. For instance, you might have two different pixels, one representing a parent org...

  • Integrate your exhibitor platform with Feathr

    What is the Partner Dashboard Widget? The Partner Dashboard Widget allows you to securely link your Partners directly to their Partner Dashboards through a button without having to import any data ...