Feathr's Email Marketing campaigns open up another channel to promote your organization to your audience. Reach individuals in their inbox, and incorporate key email messaging into your broader marketing activities. Remember to only use email lists you own, and that consist of addresses that have opted in to receive communication for your organization. Read about bounce rates and data privacy for more.
For quick reference, here are full instructions for launching email marketing campaigns with Feathr:
- How to launch a Single Send campaign
- How to launch a Smart Send campaign
- How to launch an Auto Send campaign
Continue reading for instructions on how to import email data to Feathr.
To get started, navigate to the Data section of your Feathr account, then click Imports. Select the Import data button on the top right, then Import contact data, as seen below.
Next, click the upload button to choose the file (.xlsx or .csv file) to import. The maximum file size is 50MB, so very large lists might need to be separated into multiple files. File formatting is flexible as long as your columns are labeled in the first row. The formatting will be mapped in the next step.
Your import will automatically be named after the spreadsheet's file name, so be sure it has a name you'll remember later. You may also add descriptive tags to your import.
The next step is to map each column to a data field in Feathr. If your license includes custom data, you can create as many custom data fields as your organization requires. If your license does not include custom data, choose from the default fields in the dropdown menu. Email is used as the primary key for your imports. This means that if we find an existing record with a matching email, we will update that record instead of creating a duplicate.
Map any data you think will be useful in your marketing—this part is up to you. Be sure, however, that you at least map Name and Email.
Note: always save your changes manually as you go through the import process.
Last, review your import details and click Import Data to complete the process.
Your import will display in the imports feed (Data > Imports) and you will receive a notification via email when it is complete.
You may download and imported file by clicking on it in the imports feed. If you are unable to download a previously-imported spreadsheet by clicking directly on the file name, right-click the file name and select Copy Link Address, then paste in a new browser tab.
Using your imported email lists
Any time you import a contact list, Feathr automatically generates an audience segment of that import using the name you gave the imported spreadsheet file plus the date it was imported. See more about segments here. When building your email campaigns, all you have to do is choose the segment that corresponds to your import. You can also always return to the import feed to access past imports.
Another option is to import contacts directly within a single send or smart send email campaign. The process and outcome is the same as above, except you begin your import from the campaign wizard rather than the data section of Feathr, as seen below:
You may also mix and match contact imports with other segments, tags, and filters. How you define your target audience is up to you, and Feathr provides the tools to get nerdy with it. For personalized strategies on how best to combine your contact imports and your website data, contact your Customer Success Manager.
Importing opt-out (unsubscribe) lists
You may also import lists of email addresses you don't want to contact. This is especially helpful if you have an unsubscribe list from a previous email marketing tool that you want to carry over into your Feathr email marketing. Read this article to learn how to import opt-out lists.