Overview
Feathr partners with Cross Pixel to provide sophisticated third-party data and targeting solutions. This article outlines the keyword guidelines and restrictions for audience targeting to ensure compliance with data privacy regulations.
Available Targeting Solutions
Cookie-Based Audiences (Traditional Keyword Audience)
Cross Pixel's Cookie Audiences use online data and profile-based modeling to create user segments across the web. These campaigns feature dynamic targeting with an advanced scoring system that continuously qualifies users based on intent and relevance.
NEXT Targeting
Cross Pixel's NEXT solution enables you to reach users when they're actively engaging with relevant content. Going beyond traditional contextual targeting, NEXT uses behavioral intelligence and machine learning to identify keyword-rich web pages and adjacent pages that align with your audience's interests.
NEXT audiences require Feathr Support's intervention to enable. If you have a Keyword list rejected for Cookie-Based targeting, Support will reach out to ask if you'd like to proceed with NEXT. If you'd like to use NEXT instead of Cookie-Based, reach out to support@feathr.co for assistance.
Prohibited Sensitive Data Categories
Cross Pixel and its partners strictly prohibit the collection, use, or inference of sensitive data for targeted advertising. The following categories cannot be targeted or inferred through keywords:
1. Children (Under 16)
Any information related to individuals under age 16, including data used to identify, track, or infer interests or behavior of minors.
Prohibited keyword examples: "10-year-old toys," "minor healthcare"
2. Government-Issued Identifiers
Social Security numbers, driver's licenses, state IDs, passports, or similar official documents.
Prohibited keyword examples: "social security help," "passport status"
3. Financial Account Credentials
Account numbers, credit or debit card details, and any data that—when combined with passwords, access codes, or security keys—grants access to financial accounts.
Prohibited keyword examples: "bank login reset," "CVV help"
4. Precise Geolocation
Location data that pinpoints an individual's specific position.
Prohibited keyword examples: "GPS coordinates," specific address lookups
5. Biometric and Genetic Data
Fingerprints, facial recognition templates, iris or retina scans, voiceprints, or DNA data used for identification.
Prohibited keyword examples: "DNA testing," "fingerprint scanning"
6. Health Information
Any data revealing an individual's physical or mental health condition, medical diagnosis, treatments, history, or reproductive health details.
Prohibited keyword examples: "cancer treatment," "mental health diagnosis"
7. Racial or Ethnic Origin
Information that reveals or implies a person's race, ethnicity, or cultural background.
Prohibited keyword examples: "African American culture," "Hispanic ancestry"
8. Religious Beliefs
Data relating to an individual's faith, religious affiliation, or participation in religious activities or organizations.
Prohibited keyword examples: "Catholic sermons," "Islamic prayer times"
9. Union Membership
Information about labor or trade union affiliations or participation.
Prohibited keyword examples: "local 420 union," "trade union benefits"
10. Sexual Orientation or Sex Life
Information that reveals an individual's sexual orientation, gender identity, or sexual behavior.
Prohibited keyword examples: "LGBTQ+ advocacy," "gay dating app"
11. Citizenship or Immigration Status
Information revealing an individual's citizenship, immigration status, or national origin.
Prohibited keyword examples: "visa application status," "green card renewal"
12. Political Opinions or Affiliations
Information revealing political opinions, political party membership, or specific voting history.
Prohibited keyword examples: "Donation to Biden Victory Fund," "Contribution to Trump Save America PAC"
13. Criminal History
Data concerning criminal convictions, arrest records, or charges.
Prohibited keyword examples: "felony conviction search," "arrest record lookup"
14. Contents of Private Communications
The contents of a consumer's mail, email, and text messages, unless you are the intended recipient.
Prohibited keyword examples: "private SMS transcript"
Privacy Policy and Compliance
Cross Pixel maintains a strong commitment to user privacy and operates in compliance with major data protection legislation, including:
- Canada: PIPEDA (Personal Information Protection and Electronic Documents Act) and provincial laws such as Québec's Law 25
-
United States: State-level laws including CCPA/CPRA (California), and similar regulations in Virginia, Colorado, and other states
Additional Resources
Need Help?
If you have questions about keyword restrictions or audience targeting compliance, please contact Feathr support. How to contact Feathr customer support