Keep a close eye on this article to learn about new features and useful resources that we at Feathr are launching regularly throughout the year.
July 8, 2021: New product tiers
To simplify our product offering, we’ve transitioned to a tier-based packaging model that consists of two main tiers called Finch and Falcon.
As we’ve continued to expand the number of tools and features available in Feathr, selling our products à la carte became overly complex, and many customers were missing out on the unique value that comes with combining all of our tools into a multi-channel approach.
We decided to move to a simpler packaging model that makes the customer experience more straightforward and allows users to get more functionality, immediately and with no impact to their current pricing.
All current customers have been transitioned to whichever tier corresponds with the tools they are already using to ensure that no one loses existing functionality. Additionally, most customers now also have free access to new, advanced tools to improve their Feathr campaigns and overall marketing efforts.
May 11, 2021 Ad Creative updates: Clone creatives and add alternative text
Do you get confused by several versions of similar creatives on your desktop or in the cloud? Are you tired of uploading the same files to all of the campaigns in a Flight? Save time and replicate effective campaign ads using the new “clone existing creative” feature!
We've also added the ability to include alternative text (alt-text) to Ads campaign creatives. This text is displayed if an image fails to load on a browser or when a member of your audience is using a screen reader.
This feature is optional, but we encourage you to consider adding alt-text to your next campaign to increase accessibility of your ads.
Find best practices for writing alt-text for your ads and how-to instructions in this article.
See both updates in action in this short gif:
February 3, 2021: Updated Invites Banner editor
We've released an updated banner editor for the Invites module, and you no longer need any html or css skills to edit! You can easily merge your Partner information into custom banners and have access to the bannersnack library of templates, stock images, and illustrations.
Watch the video walkthrough below to learn how to create an Instagram Story banner in about 10 minutes, and find the full instructions in this article.
November 25, 2020: Account Switching
We’re excited to announce an update for all customers who need to access more than one Feathr account. Account Switching is here! You can toggle between your organizations’ shows, your agency’s clients, or your co-hosted events with ease.
Watch the video below to learn how to access all of your accounts using one login, or follow our short how-to instructions.
September 25, 2020: Tell us how we're doing!
Feathr Feature Fridays has wrapped up for the year. Thanks for following along with us and hopefully learning more about the powerful tools at your fingertips. We're taking Q4 to collect data, build more features, and roll out some exciting new Customer Education offerings for 2021. How can you help us? Glad you asked!
Please take two minutes of your time and fill out this survey to let us know what was helpful and what wasn't. The survey results will inform our decisions and communications in the coming year.
Don't forget about all the terrific help and information resources we offer, from our live in-app help chat, to our comprehensive Help Desk (browse around...that's where you are right now), to our free online training courses.
Drop us a line at training@feathr.co if you'd like to get in touch and offer any additional feedback. We'd love to hear from you.
September 18, 2020: How to build out a campaign plan with Flights
We're still on the topic of Flights this week, and what a rich topic it is. In the video below, Chris demonstrates how you can use Flights to build months worth of campaigns in a single view in just a few minutes. Flights is equally useful for new marketers and veterans alike.
Using our pre-configured campaign plans, called Flight Paths, new (or just busy!) marketers can tap into Feathr's hard-earned expertise and launch a plan that adheres to proven successful best practices for a number of common use cases, with more being created all the time. Or if you desire finer control over your own strategy, you can build your own Flight Path from scratch. Watch the video below to learn how.
Flights is still in beta and is subject to change, but there's nothing stopping you from using it today. Keep an eye out for more updates and information as we move towards a full launch.
Read more about Flights here.
September 11, 2020: Strategic planning and repeatable success using Flights
You might have seen a little icon in your Feathr account labeled Flights (beta) for a while now. As our team gets closer to a full launch of this powerful feature, we thought it was time to show you a little more about it.
Flights is a simple new way for you to visualize, create, and execute an entire marketing plan in Feathr. Responding to customer requests, we went back to the drawing board to design a way for you to work not just one campaign at a time, but an entire long-term strategy in a single view. Flights is the result. Using Flights, not only can you plan multiple campaigns at once in stages or legs, but all of your campaigns can now be united under a common conversion goal.
Best of all, if you like the Flight you designed, you can save it as a template to be used again without having to do any redundant work. For a closer look, watch the conversation below with Feathr Implementation Services Director and internal Flights expert, Ariana Aragon.
For more about Flights, take a look at our intro article.
While it is fully operational and available today to all customers, Flights is still a beta feature. That means it is subject to change. Please keep an eye on our Help Desk for a growing collection of documentation and best practices in regards to using Flights.
September 4, 2020: A closer look at Campaign reporting options in Ads and Invites
Every Feathr user knows Campaign reports are the key that unlocks crucial knowledge about the success of a Campaign. But have you delved into some of the more advanced options that can streamline your reports and make them easier to share?
Check out the quick video below and learn about some reporting customizations you may not have known existed, and fill your next Campaign report with all killer and no filler.
Read more about Ads reporting here
Check out the Help Article about Invites reporting
August 28, 2020: Have you seen the new Invites interface?
Once again, listening to valuable feedback from customers like you, our engineering team has recently made a big and user-friendly update to Feathr Invites. Setting up a campaign, adding partners, and building templates has never been easier.
Below is an Invites campaign walkthrough featuring Feathr's resident Invites expert, Implementation Invites Team Manager Sofi Lipford. Watch as she shows us what's new, what's different, and what's easier in Feathr Invites. Then check out the links below for more how-to and best practices.
How to Launch an Invites Campaign
Best Practices for a Successful Invites Campaign
August 21, 2020: Game-changing custom Lookalike Audiences
One of Feathr's most powerful and mysterious campaigns is the Lookalike campaign. Until now, Lookalike campaigns required you to have an audience segment with 30,000+ reachable people. The tool would then analyze that segment and enable you to advertise to a segment of people with similar characteristics to your own audience.
Powerful? Absolutely. But that much data was frequently out of reach for our customers. This update removes the 30,000 data threshold and grants you immediate access to lookalike segments defined by industry and role. In other words, Feathr just gave you the keys to an enormous set of pre-defined segments, allowing you to pinpoint-target the decision makers in your industry. You're welcome. Watch the video, then learn more with the links below.
To learn more about best practices and set up a successful Lookalike campaign, read the article linked below:
Custom Lookalike audiences explained
August 14, 2020: Flexible billing options for the way you work
We've made some user-friendly changes to our billing options recently, and want you to know your choices. Billing configurations make paying for your campaigns in Feathr simpler than ever with pay-as-you-go invoicing. You can add credit cards, ACH, or maintain a balance in your Feathr account—whichever works best for you and your organization.
Watch the video below for some quick tips about billing configurations, then check out the linked articles to get answers to all your Feathr billing questions.
How to Pay for Ad Campaign Media
August 7, 2020: New creative templates in free, easy-to-use Canva
Continuing with our summertime trend of delivering what you've asked for, Feathr is now offering a collection of design templates for ad creatives.
We know our customers wear many hats. In hundreds of discussions with customers, we hear a consistent trend: the most reluctant hat you wear is the one called graphic designer. Using our new templates in the popular (and free!) design tool Canva, you can give your creatives a facelift without a herculean effort. Check out the quick video below and then follow the link to the templates to get started today.
The templates can be found here, in our helpful article about best practices for ad creative design. Be sure to read the article too; it contains plenty of tips and tricks to boost your campaigns' performance.
July 31, 2020: Launch Facebook Campaigns right in Feathr!
One of our most requested features is now live for all Ads customers. That's right, you can now launch paid Facebook campaigns within Feathr.
There's lots to love about running Facebook campaigns in Feathr. You get to use your own audience data rather than relying on Facebook audiences. That makes your campaigns more targeted to exactly the right people. You can use the Feathr campaign builder you're already familiar with. That means no more clunky Facebook Ads interface to worry about. And you can gather results and reports to add seamlessly to your other campaigns in Feathr, giving you a simple and beautiful layout to examine your marketing success with no effort on your part. Best of all, there is no additional cost to using Facebook campaigns within Feathr.
If you're already using Facebook as a marketing tool, try it out in Feathr. It's easier. And if you're not, now you have the perfect opportunity!
Facebook campaigns in Feathr can be found in the Add Campaign menu within any project. Note: this feature is still in beta and the look and feel of it may be subject to change.
More info:
How to integrate Feathr and Facebook
How to launch a Facebook campaign in Feathr
July 24, 2020: Tracked Link Campaigns are Here
Our customers often say, "we love the visibility we have into our Feathr ad campaigns, but we wish we could see all of our marketing stats in one place!" Well, Tracked Link campaigns just brought you one step closer. Using Feathr Tracked Link campaigns, you can generate one link to distribute across all digital channels—display, website, social, email, and more—and monitor the engagement with that link no matter where it's being used.
Share an announcement on social? Now you can view activity on the link you shared right within Feathr. Promoting the same link in a Feathr paid campaign? You'll see those stats too. Tracked Link campaigns allow you to consolidate your efforts, giving you a more comprehensive view into your marketing and saving you time and headache.
For Feathr Ads customers, you can start building tracked links today. Watch the video below for a quick look into how they work, and then read more about launching your own Tracked Link Campaign.
Read more:
How to Launch a Tracked Link Campaign
July 17, 2020: Introducing Historical Geofencing
One of your most frequently requested tools is finally here! A brand new campaign type called Historical Geofencing puts some magic at your fingertips. Similar to classic Geofencing, Historical Geofencing enables you to advertise to targeted audiences based on their geographic location. Except instead of targeting future device location, you can now also target past locations.
Didn't get a campaign up in time to capture the attention of attendees at an industry event? Well, it's no longer a missed opportunity with Feathr's Historical Geofencing. Now you can target that audience after the fact.
Want to target multiple past locations with multiple different date ranges? No problem. Historical Geofencing can do it.
Think of it as am ex post facto sponsorship...for much less money, of course.
Check out the video and helpful best practices article below for more.
Read more:
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