Keep a close eye on this article to learn about new features and useful resources that we at Feathr are launching regularly throughout the year.
August 7, 2020: New creative templates in free, easy-to-use Canva
Continuing with our summertime trend of delivering what you've asked for, Feathr is now offering a collection of design templates for ad creatives.
We know our customers wear many hats. In hundreds of discussions with customers, we hear a consistent trend: the most reluctant hat you wear is the one called graphic designer. Using our new templates in the popular (and free!) design tool Canva, you can give your creatives a facelift without a herculean effort. Check out the quick video below and then follow the link to the templates to get started today.
The templates can be found here, in our helpful article about best practices for ad creative design. Be sure to read the article too; it contains plenty of tips and tricks to boost your campaigns' performance.
July 31, 2020: Launch Facebook Campaigns right in Feathr!
One of our most requested features is now live for all Ads customers. That's right, you can now launch paid Facebook campaigns within Feathr.
There's lots to love about running Facebook campaigns in Feathr. You get to use your own audience data rather than relying on Facebook audiences. That makes your campaigns more targeted to exactly the right people. You can use the Feathr campaign builder you're already familiar with. That means no more clunky Facebook Ads interface to worry about. And you can gather results and reports to add seamlessly to your other campaigns in Feathr, giving you a simple and beautiful layout to examine your marketing success with no effort on your part. Best of all, there is no additional cost to using Facebook campaigns within Feathr.
If you're already using Facebook as a marketing tool, try it out in Feathr. It's easier. And if you're not, now you have the perfect opportunity!
Facebook campaigns in Feathr can be found in the Add Campaign menu within any project. Note: this feature is still in beta and the look and feel of it may be subject to change.
July 24, 2020: Tracked Link Campaigns are Here
Our customers often say, "we love the visibility we have into our Feathr ad campaigns, but we wish we could see all of our marketing stats in one place!" Well, Tracked Link campaigns just brought you one step closer. Using Feathr Tracked Link campaigns, you can generate one link to distribute across all digital channels—display, website, social, email, and more—and monitor the engagement with that link no matter where it's being used.
Share an announcement on social? Now you can view activity on the link you shared right within Feathr. Promoting the same link in a Feathr paid campaign? You'll see those stats too. Tracked Link campaigns allow you to consolidate your efforts, giving you a more comprehensive view into your marketing and saving you time and headache.
For Feathr Ads customers, you can start building tracked links today. Watch the video below for a quick look into how they work, and then read more about launching your own Tracked Link Campaign.
July 17, 2020: Introducing Historical Geofencing
One of your most frequently requested tools is finally here! A brand new campaign type called Historical Geofencing puts some magic at your fingertips. Similar to classic Geofencing, Historical Geofencing enables you to advertise to targeted audiences based on their geographic location. Except instead of targeting future device location, you can now also target past locations.
Didn't get a campaign up in time to capture the attention of attendees at an industry event? Well, it's no longer a missed opportunity with Feathr's Historical Geofencing. Now you can target that audience after the fact.
Want to target multiple past locations with multiple different date ranges? No problem. Historical Geofencing can do it.
Think of it as am ex post facto sponsorship...for much less money, of course.
Check out the video and helpful best practices article below for more.