Feathr's Monetization module is a powerful Sponsored Retargeting tool that features live, shareable campaign reports. Once a Monetization campaign is published, the report link begins populating real time ad activity.
Pro tip: Refreshing the report or revisiting the link will always update the report with the campaign's most current data. We recommend bookmarking the report for the duration of your campaign so you can monitor it frequently without needing to get in touch with your partner organization.
Feathr Monetization Campaign reports are pre-formatted into an easy to read and attractive layout. Keep reading to learn what each reported category represents.
Views: The current number of ad impressions the campaign has served to its audience, along with the percentage that number represents out of the total number of impressions the campaign will serve. This is an indication of the campaign's progress.
Clicks: The total number of times ads from the campaign have been clicked, along with the click-through rate (CTR). CTR is the percentage of clicks out of the total number of impressions.
Unique Clicks: The number of clicks performed by unique users. Clicks and unique clicks will differ if the same person clicks an ad more than once.
Reach: The total number of people the ad campaign has reached. Dividing views by reach will give you an average number of impressions per person over the course of the campaign.
Activity Heatmap: A geographical snapshot of where ads were served, by IP geolocation. Note that this is good for a general picture of regions where ads are being served, but due to the variations in how individual devices interact with geolocation, the heatmap should not be relied upon for pinpoint accuracy.
Ad Activity: A line graph representing the ratio of views to clicks over the course of the campaign. This will update every 24 hours the campaign remains active. Note that it is proportionately scaled; the left axis represents views and the right axis represents clicks.
Activity Breakdown: The top ten web domains where ads from the campaign have displayed, by number of impressions shown. Pro tip: numbers instead of a domain name refer to mobile apps. If you're curious about which app is represented, pasting the number into a search engine will supply the name of the app.
Creatives: This section displays campaign performance per creative. The same definitions for views, clicks, and CTR above still apply, only the statistics have been broken down not by the campaign level but by each individual creative size.
Daily Stats: Summaries of campaign statistics per day the campaign is active. Note that this table features a simple CSV export function.
1. Does the report update itself as the campaign progresses, or will I need a new link?
Your campaign report will update with the most recent statistics when you refresh the page. The same link will provide up-to-date information as the campaign progresses. Save or bookmark it for easy access.
2. Why are there more impressions than I paid for?
In Feathr, Monetization campaigns will stop once they reach their impression target. Because Feathr communicates with its ad servers every 2 hours, an "overflow" of impressions can occur within that timeframe. If you are the sponsor, consider these extra impressions freebies.
3. What is a good click-through rate (CTR)?
CTR can vary greatly depending on the size of the audience and the timing of the campaign, but an established industry standard for successful display campaigns is 0.35% (According to standards collected by Google and published by HubSpot).